Speed Wins: PARR Turns Permit Data into $500K in New Sales with SalesJack AI

From Permits to Profit: How AI Is Driving Real Sales Growth at PARR

February 11, 2026

Permit data is a goldmine, but most teams burn hours wrangling messy records and miss the moment to act. The window closes fast. SalesJack fixes that with AI that filters noise, assigns permits to the right rep, and delivers clean contacts for immediate outreach.

The outcome is simple: faster action, consistent follow-up, and more new customers. PARR proves it with over $500,000 in new revenue in under six months.

Why Permit Data Matters for Sales

Permits are early buying signals. If you move first, you set the spec and win the quote. If you wait, you chase.

They're public records, but they're fragmented and inconsistent across counties. If you want the big picture on construction activity, start here: U.S. Census Building Permits Survey.

SalesJack: The CRM Built for Lumberyards and LBM Dealers

SalesJack is the leading CRM for lumber yards. It connects to your ERP and the systems you already use, pulls in permits and quotes, and keeps reps focused on the right work without manual entry.

Integrations include ERPs (Epicor, ECI, DMSI), permit feeds, website inquiries, and quote tools (e.g., Marvin and Andersen Windows). Automation handles the sorting and matching so your team spends time selling, not updating fields.

• New customer growth by routing more qualified leads to the right reps
• Better quote conversion with clean tracking and consistent follow-ups
• Higher share of wallet by flagging timely cross-sell opportunities

How SalesJack Turns Raw Permits into Qualified Leads

SalesJack ingests permits from local cities and counties, then filters by zip codes and construction types that match your focus. AI-powered fuzzy matching cross-references ERP sales data to remove duplicates, filter out already-sold jobs, and find fresh prospects-even when names or addresses don't line up perfectly.

Existing customer permits auto-assign to the account rep. New leads route to managers or directly to reps based on territory and job type. Each lead is enriched with contact info for fast outreach.

Dashboards track permit-to-close conversion, rep follow-up speed, and market share captured at permit addresses among current accounts. You see what's working and where to coach.

Case Study: PARR

PARR, one of the Pacific Northwest's largest building materials suppliers, wanted to move from reactive selling to proactive hunting. The team saw an opening to tighten execution around permits, lead management, and wallet share-without piling on admin work.

The Challenge

• Increase new revenue from permit-driven opportunities
• Help reps spot activity inside existing accounts, fast
• Get real-time visibility into wallet share and market potential
• Automate follow-up so nothing slips
• Integrate cleanly with the ERP

Speed decides outcomes. Permits turn into wins-or losses-based on response time. Existing customers pulling permits signal expansion potential, but only if reps see it quickly and act.

The Solution

Every new permit in PARR's markets automatically matched to the correct contractor sales representative. No manual sorting. No delays.

When current customers pulled new permits, SalesJack notified the assigned rep instantly. Reps reached out while plans and purchases were still forming.

Tasks and reminders were created automatically so every lead received consistent touches. Follow-up cadence happened without spreadsheets or sticky notes.

Reps and managers gained clear visibility into account penetration and local market potential. The team prioritized the highest-value moves.

The Results

• $500,000 in new sales in six months from permit-driven opportunities that were identified, assigned, and worked
• Faster lead response-hours instead of days-shortening cycles and lifting conversion
• Higher data accuracy thanks to automatic activity capture inside the CRM
• Process efficiency with automated routing, notifications, and follow-ups so reps spent more time selling

According to Jon Grant, Sales Director at PARR, the system improved communication efficiency by giving the team instant notifications when customers pulled permits or when new contractors started building nearby.

What This Means for LBM Dealers Evaluating a CRM

• Adoption needs automation. If reps have to type everything, the system breaks. If it updates itself, they use it.
• Clean data drives focus. When quotes, permits, and activity live in one place, reps prioritize better and managers coach better.
• Speed wins deals. The first to respond earns the conversation-and often the quote.

SalesJack integrates with your ERP and daily workflows, then automates the work that keeps execution sharp and consistent.

How to Adopt AI for Your Lumberyard

If you want to grow through automation, tighter follow-up, and smarter wallet share execution, a demo is worth it. See how permit intelligence and sales activity can run on autopilot with SalesJack.com.

Want to upskill your sales team on practical AI tactics? Explore role-based programs at Complete AI Training.