SquadStack.ai and STAGE Achieve 70% Cost Reduction and 86% CSAT with AI-Powered Customer Support

SquadStack.ai Partners with STAGE to Transform Customer Support Operations

SquadStack.ai, a leader in AI-driven sales execution, has teamed up with STAGE, a prominent regional OTT platform in India, to improve customer support operations. Within just six weeks, STAGE saw a 55% reduction in call volume, an 86% customer satisfaction rate, and a 70% cut in support costs, thanks to SquadStack.ai’s Humanoid AI Agent Stack.

Addressing Rising Support Challenges at STAGE

STAGE, which offers content in Haryanvi, Rajasthani, and Bhojpuri, faced mounting pressure as its user base grew rapidly. The support team struggled to keep up with high call volumes, especially regarding payment deductions and refund queries. This led to longer wait times, missed calls, and less satisfied customers.

How Humanoid AI Agent Stack Made a Difference

SquadStack.ai deployed its Humanoid AI Agent Stack to provide 24/7 empathetic and effective customer support. Unlike traditional chatbots, these AI agents are trained on over 600 million real customer conversations. This training enables them to interact naturally in local dialects, understand context, and personalize responses based on each user’s journey.

• Handled refund issues with empathy
• Provided context-aware resolutions
• Seamlessly included content recommendations during conversations
• Allowed human agents to focus on complex issues

The result was faster, more human-like interactions that maintained the warmth of personal support while scaling efficiently.

Performance Highlights and Security Standards

STAGE experienced a 55% call deflection rate, reducing the burden on human agents. Customer satisfaction rose to 86%, while support costs dropped by 70%. The AI agents also responded to nearly 90% of leads instantly, with an average handling time of just 46 seconds.

Importantly, SquadStack.ai’s solution complies with strict Do Not Disturb (DND) regulations and meets ISO 27001 and SOC 2 security standards, ensuring data protection and trustworthiness as operations scale.

Voices from the Partnership

Apurv Agrawal, Co-founder & CEO of SquadStack.ai, said, “By combining AI with human agents, we delivered faster resolutions at scale without losing the empathy and personalization that customers value most. This partnership with STAGE validates our approach to scalable and secure customer engagement.”

Harsh Tripathi, Co-founder of STAGE, shared, “Managing query volumes was a challenge, and hiring more agents wasn’t sustainable. With SquadStack.ai, we now respond to almost 90% of leads instantly. Their AI’s multilingual ability ensures our users feel supported in their preferred language.”

What This Means for Customer Support Teams

For customer support professionals, this case demonstrates how AI can handle routine queries efficiently while preserving empathy and personalization. It frees your team to tackle complex issues, improves response times, and cuts costs—all without sacrificing customer satisfaction.

To explore how AI can optimize your support operations, consider training resources and courses available at Complete AI Training.