Sutton Park Group Increases Vehicle Sales by Over 40 Units Monthly with AI Email System
Sutton Park Group has reported a significant boost in vehicle sales after adopting an AI-powered CRM platform from Marketing Delivery. Over three months, the Midlands-based dealership group, representing Kia, Renault, and Dacia, recorded more than 120 additional vehicle sales thanks to the new system.
Since February 2025, Sutton Park Group has been using Marketing Delivery’s VoiceBox system to automate communications with prospects and manage leads more efficiently. This AI tool integrates seamlessly with their existing enquiryMAX system to send Stock Alerts emails that match available vehicles to customer preferences.
Effective Personalised Messaging Drives Results
VoiceBox has sent over 11,500 personalised Stock Alerts emails, achieving a 44% open rate and an 8% conversion rate into sales. This email activity alone generated 129 extra vehicle sales within just three months.
Additionally, VoiceBox sends Lost Sale messages to reconnect with leads previously marked inactive by the sales team. This feature re-engaged 75 lost prospects, with 80% converting into confirmed vehicle orders, showing the system’s strength in recovering potential sales.
Positive Impact on Sales Team Productivity
David Wyllie, Group Process and Performance Manager at Sutton Park Group, highlighted the benefits: “Switching to automated solutions has been monumental for our dealerships. It has boosted our sales teams’ productivity while keeping customer focus intact.”
He added that the smooth integration with existing systems made adoption simple, with responses coming in within two hours of launch and a lost sale converted in the first week. The entire group is already seeing the benefits and looks forward to expanding the use of these tools.
Additional Tools Supporting Sales Efforts
Besides VoiceBox, Sutton Park Group uses LeadBox, a call portal from Marketing Delivery, which supports multi-channel follow-ups and eases the workload on sales staff. The CRM package also includes comprehensive reporting tools that allow the group to track marketing return on investment and monitor performance across channels from a single dashboard.
For sales professionals interested in leveraging AI for better lead management and customer communication, exploring AI training and automation courses can be a practical next step. Resources such as automation courses and AI tool databases provide actionable insights to improve sales workflows.
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