Tech Mahindra’s Strategic Investment in Sales, Marketing, and AI
Tech Mahindra is set to boost its presence in key markets by investing heavily in sales, marketing, and learning infrastructure over the next two to three years. This move aims to strengthen the company’s position in strategic verticals and enhance service delivery amid growing demand for AI-driven solutions.
The company’s chairman, Anand Mahindra, highlighted Tech Mahindra’s edge in artificial intelligence, which is transforming how businesses operate and interact with society. AI is more than a tool for the firm; it’s viewed as an intelligent asset that requires careful guidance to deliver real value to clients and society.
Investing in AI Innovation and Learning
Tech Mahindra recently launched its Manufacturing Xperience Center in Chennai. This center supports manufacturers in prototyping and scaling AI innovations quickly, targeting challenges like operational costs, supply chain disruptions, and process inefficiencies. The company is open to expanding similar centers to other cities based on opportunities and stakeholder collaboration.
Alongside physical infrastructure, Tech Mahindra plans to invest in learning infrastructure that equips teams with the latest skills in AI and related technologies. This focus on education ensures the workforce remains competitive and capable of delivering advanced solutions to clients.
Commitment to Trusted and Responsible AI
Anand Mahindra emphasized that trust and responsibility are core to Tech Mahindra’s AI approach. Since its origins as a joint venture with British Telecom, the company has prioritized trust, which played a key role in successful decisions like the acquisition of Satyam Computers.
He described AI as a "brilliant child prodigy" with vast knowledge but stressed it needs nurturing and guidance. Tech Mahindra is committed to responsible AI implementation that benefits clients and society, focusing on measurable returns and practical outcomes.
Strong Business Performance and Growth
Tech Mahindra’s recent financial results reflect its growth strategy’s success. The company secured new deals with a Total Contract Value (TCV) of USD 809 million in Q1 of 2025-26 and added two clients generating over USD 50 million in revenue annually.
For the quarter ending June 30, 2025, consolidated net profit jumped nearly 34% year-on-year to Rs 1,140.6 crore. Revenue from operations grew 2.65% to Rs 13,351.2 crore, driven mainly by growth in the communications and financial services verticals.
Sales Professionals: What This Means for You
For sales teams, Tech Mahindra’s increased focus on marketing and strategic verticals translates to new opportunities. The company’s investment in AI learning and infrastructure means sales professionals will engage with more advanced, AI-driven solutions that address real client challenges.
Developing expertise in AI and understanding Tech Mahindra’s service offerings will be key to winning new business and expanding existing accounts. Staying informed about AI trends and responsible implementation can give sales teams an edge.
For those looking to deepen their AI knowledge and skills relevant to sales and marketing, exploring specialized learning resources can be valuable. Check out Complete AI Training courses for sales professionals to get started.
Your membership also unlocks:
