TextYess Raises €2.4M Seed to Scale AI WhatsApp Commerce Globally

TextYess Raises €2.4M to Scale AI Conversational Commerce on WhatsApp

Italian startup TextYess closed a €2.4 million Seed round to push its WhatsApp-first sales platform into new markets. The round was co-led by VC Partners and Entourage, two funds with track records in e-commerce and B2B SaaS. Launched in January 2024, the company has moved fast, turning WhatsApp into a one-to-one sales channel that drives measurable revenue.

By August 2025, TextYess passed €1 million ARR with 160+ brands in fashion, beauty, and food. Clients report an average of €30 in revenue for every €1 invested-results sales leaders can plan around.

Why this matters for Sales

• Your buyers live on WhatsApp; conversations here convert faster and with less friction.
• Automated, one-to-one messaging scales what top reps do best: timely, relevant outreach.
• Clear ROI: €30 per €1 invested, based on reported client performance.
• Shorter cycles, higher AOV, and fewer missed follow-ups through event-based triggers.

What the funding enables

TextYess will expand internationally, add more AI agents, and grow its commercial team. CEO Riccardo Russo says the goal is to become Europe's leader in conversational commerce-one personal interaction at a time. The investor mix is a signal: VC Partners brings deep e-commerce experience (its founders helped drive the €5B YNAP exit), while Entourage adds B2B SaaS scaling chops.

How TextYess works

The platform connects with your stack, reads customer behavior (purchases, browsing), and sends on-point messages over WhatsApp. It assembles copy automatically for each customer, then triggers replies, reminders, and offers at the right time.

• AI Broadcast Campaigns: Personalized promos based on past activity and preferences.
• Advanced Automation Flows: Abandoned cart recovery, launch notifications, and segment-specific sequences.
• 24/7 AI Shopping Assistant: Catalog-aware chat that handles orders, FAQs, and product guidance in real time.

Want the channel basics? See the WhatsApp Business Platform overview from Meta for context on policies and templates. Learn more

Sales use cases you can ship this quarter

• Abandoned cart win-backs with dynamic incentives based on AOV or margin.
• Product launch sequences that adapt messages by segment and past interest.
• Cross-sell/upsell after checkout using order context and inventory signals.
• VIP and price-drop alerts that feel like a personal concierge, not a blast.
• Post-purchase support that turns "Where's my order?" into repeat revenue.
• Reactivation of dormant segments with relevance-based offers, not discounts by default.

Metrics to track (and report up the chain)

• Opt-in rate and list growth
• Reply rate and click-through rate
• Assisted conversion rate and revenue per conversation
• Revenue per € spent and incremental lift vs. email/SMS
• Time-to-first-response, resolution time, CSAT/NPS
• AOV and repeat purchase rate impact

Implementation checklist

• Confirm consent and template compliance for WhatsApp messaging.
• Integrate your e-commerce platform and data sources (orders, browsing, inventory).
• Import historical data to train segments and triggers.
• Define core segments: first-time vs. repeat, VIPs, churn risk, seasonal buyers.
• Create message frameworks in your brand voice; keep responses short and actionable.
• Set guardrails: discounts rules, escalation paths to humans, handoff criteria.
• Launch 2-3 flows first (abandoned cart, post-purchase, win-back), then iterate weekly.
• Instrument attribution so sales owns the revenue impact, not just traffic.
• Train reps to step in on high-value conversations and close bigger deals.

The bigger picture

Most e-commerce teams do too many repetitive tasks. TextYess is building a suite of AI agents to automate store operations end to end, freeing people to focus on strategy, partnerships, and high-value accounts.

Fast facts

• Funding: €2.4M Seed
• Co-leads: VC Partners (e-commerce expertise), Entourage (B2B SaaS)
• Traction: €1M+ ARR in 18 months, 160+ clients across fashion, beauty, food
• ROI: €30 for every €1 invested, reported by brands using the platform

Level up your team

If you're building a sales motion around AI and automation, structured training helps adoption stick. Browse practical programs by role here: AI courses by job role.