TIS2025 Seville: 8,000 Tourism Leaders Explore AI's Impact on Destination Strategy, Guest Experience, and Storytelling

TIS2025 in Seville: AI that actually improves guest experience and revenue

The Tourism Innovation Summit returns to Seville, 22-24 October 2025, bringing more than 8,000 tourism and hospitality professionals together to focus on practical AI use cases. Expect clear frameworks for travel marketing, destination management, guest experience, and operations that drive measurable outcomes.

One data point sets the tone: use of generative AI tools for travel research is up 64% year over year, according to Amadeus. That shift is changing how travelers plan, how destinations market, and how hotels serve guests.

What hospitality leaders will see on stage

• Revenue and pricing: dynamic pricing and demand forecasting that update with live signals.
• Marketing and content: multilingual destination promotion and creative that adapts in real time.
• Guest experience: personalization across search, booking, and on-property service.
• Operations: predictive analytics for staffing, maintenance, and inventory.

More than 400 speakers are confirmed, with executives from Google, TikTok, Hyatt, IHG, Hotelbeds, and Timeleft. Sessions with Alessandro Petazzi (Lastminute.com), Andrea D'Amico (WeRoad), Tina O'Dwyer (The Tourism Space), and Damien Corchia (Decathlon Travel) will share how teams are building more authentic experiences while staying agile with fast-changing preferences.

Social media + AI: win earlier in the funnel

Social platforms are now planning tools. Anna Grigoryan (HBX Group) will show how AI improves content strategy to capture intent sooner, reduce drop-off, and speed decisions.

Dan Christian (Travel Trends Podcast) will break down practical tactics: smarter ad creative, responsive customer service, and loyalty loops that keep guests engaged between trips.

Community, sustainability, and identity

Sessions with Rocío Trujillo (Fever), Euaen Cassie (Timeleft), and Florencia Allo (Intrepid Travel) will highlight how user-generated content, group experiences, and purpose-led storytelling build trust and repeat business. Expect concrete examples you can apply to local partnerships and programming.

Hotel innovation with a human core

AI is being embedded across the guest journey: immersive storytelling, personalized itineraries, demand forecasting, and smart profiling. The throughline is clear-use digital efficiency to free staff time for genuine hospitality.

Speakers will reinforce what matters most on property: empathy, warmth, and human connection. The tech supports the team; it does not replace the welcome.

Who will be in the room

Leaders across the value chain: destination marketing organizations, travel agencies, tour operators, technology providers, and hotel brands. Expect partnerships, pilots, and shared playbooks for competitiveness, sustainability, and innovation.

Before you land in Seville: a quick prep checklist

• Data readiness: map your first-party data across PMS, CRS, CRM, CDP, and loyalty. Confirm consent and data quality.
• Personalization: define 3-5 guest segments and the offers, content, and messages each should see.
• Revenue: set guardrails for AI-assisted pricing-min/max, parity rules, and blackout dates.
• Content ops: test AI for multilingual ad copy, FAQs, and itinerary recommendations. Set a human review step.
• Service: pilot AI-assisted messaging for pre-arrival and in-stay requests. Route complex cases to staff fast.
• Sustainability: track utility and waste data at the asset level; prepare to tie savings to guest offers.
• Governance: document data privacy, bias checks, model drift monitoring, and content rights for UGC.

Metrics that prove ROI

• Commercial: conversion rate, booking window, ADR, RevPAR, GOPPAR, CAC, ancillary revenue per stay.
• Guest: NPS, CSAT, response time, resolution time, repeat booking rate, churn.
• Ops: forecast accuracy, staffing variance, maintenance downtime, content production time.

Tech stack questions to bring to TIS2025

• Integration: does the solution connect cleanly with PMS/CRS/CRM/CDP via APIs?
• Data: how is consent managed, identities resolved, and data governed?
• Personalization: can it trigger in real time across web, app, email, and messaging?
• GenAI guardrails: brand tone control, factual grounding, multilingual quality, and safety filters.
• Measurement: experiment design, attribution, and clear uplift reporting.
• Operations: forecast explainability and ability to adjust business rules quickly.

Dates, city, and scale

TIS2025 runs 22-24 October in Seville, Spain, with more than 8,000 professionals and 400+ speakers. Expect case studies you can benchmark against, plus partners ready to co-build pilots.

Helpful resources

• Amadeus: How Technology Will Reshape the Next Decade - context on the 64% rise in generative AI for travel research.
• Complete AI Training: Courses by Job - upskill marketing, revenue, and guest service teams before the event.

Bottom line: AI is moving from pilot to practice. Seville is where hospitality teams will compare notes, pressure-test vendors, and bring back playbooks that improve guest satisfaction and profit.