TNL Mediagene Launches AI-Driven Content Marketing Initiative to Boost Brand Success in Japan

TNL Mediagene Launches AI-Driven Content Marketing Initiative in Japan

NEW YORK and TOKYO, Sept. 4, 2025 – TNL Mediagene (Nasdaq: TNMG), a Tokyo-based digital media and data group, alongside its subsidiary Infobahn, announced a new AI-powered, end-to-end content marketing service in Japan. This initiative integrates AI at every stage—from market analysis and strategy planning to content creation and performance evaluation—aimed at improving efficiency and campaign outcomes.

Japan’s Growing Content Marketing Market

The content marketing sector in Japan, which includes in-feed advertising, social media, SEO, and article production, is valued at over $5 billion as of 2023. Japanese brands emphasize high-quality, visually engaging, and culturally relevant content, often using multi-channel approaches to connect with audiences. Visual storytelling, including images, infographics, and videos, remains key to capturing attention in this competitive space.

Infobahn: A Veteran in Japanese Content Marketing

Infobahn, TNL Mediagene’s Japan-based Digital Studio, has been serving clients for over 26 years. It focuses on crafting compelling brand identities and managing web presence through a combination of creative storytelling and culturally tuned marketing strategies. Its client roster includes some of Japan’s largest corporations and multinational firms, with many long-term partnerships generating recurring business.

Infobahn’s strength comes from blending internal creative expertise with advanced technologies, including AI, to deliver impactful marketing solutions.

How AI Enhances the Content Marketing Process

The new initiative applies AI strategically across four key areas, supported by expert teams working closely with clients:

• Market & Competitor Analysis: AI tools quickly assess market conditions and competitors, helping identify unique campaign angles.
• Strategy Planning & Ideation: Insights from AI analysis inform persona development and customer journey mapping, combined with planner expertise to build effective communication plans.
• Content Creation: Content directors oversee messaging, interviews, and fact-checking while generative AI assists in structuring and enhancing written content.
• Performance Analysis & Improvement: AI analyzes content performance data from multiple perspectives to uncover insights and guide iterative improvements.

Leadership Perspectives

Motoko Imada, Co-Founder and President, highlighted Infobahn’s longstanding role in Japan’s content marketing space and expressed enthusiasm about expanding offerings with AI-powered capabilities. This step helps keep their services agile and relevant to evolving client needs.

Hiroto Kobayashi, Co-Founder and Chief Content Officer, emphasized the importance of a Human-In-The-Loop (HITL) approach. By combining professional expertise with AI support, the company aims to build trust and empathy in its communications while enhancing creative potential.

Business Impact and Outlook

Infobahn, part of TNL Mediagene’s Digital Studio business unit, contributed about $20.5 million to the company’s FY2024 consolidated revenue—a 33% increase—and accounted for 42% of total revenue. The Digital Studio was instrumental in TNL Mediagene’s overall FY2024 results, which included $48.5 million in revenue and a near break-even adjusted EBITDA.

About TNL Mediagene

Formed in May 2023 through the merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc., TNL Mediagene operates digital media brands in Japanese, Chinese, and English. Covering news, business, technology, science, food, sports, and lifestyle topics, the company also provides AI-driven advertising, marketing technology, e-commerce, and solutions for advertising agencies. It has around 500 employees with offices in Japan, Taiwan, and Hong Kong.

For marketing and communications professionals interested in how AI is shaping content strategies, this initiative showcases a practical model of integrating AI with human expertise in a mature market.