Tour24 Appoints Regan Hartley SVP of National Sales to Drive Conversational AI Expansion

Tour24 Hires Regan Hartley as SVP of National Sales - A Clear Signal: Conversational AI Is Moving Into Leasing

Tour24 has appointed Regan Hartley as Senior Vice President of National Sales. The timing matters: operator demand for self-guided tours is at a high, and conversational AI is set to be built directly into the touring experience before year-end.

This is a sales move first, a tech move second. Hartley's mandate is to scale national deals and partnerships so the largest multifamily operators can make self-guided tours a portfolio-wide standard.

Why this matters to sales leaders

Renters want flexibility. Operators want lower costs without sacrificing service. Tour24 sits in the middle and is winning because it delivers measurable results operators can take to the boardroom.

• 87% applicant approvals
• 75% fewer delinquencies
• Extended leasing hours without added staff
• Integrates with existing systems

"Multifamily is undergoing a massive shift toward AI technology-driven solutions," said Hartley. "Operators are demanding lower costs, streamlined operations, and stronger leasing solutions, and that's exactly what Tour24 delivers."

The sales opportunity

This is enterprise SaaS with a service outcome: more tours, more conversions, stronger NOI. With conversational AI embedded in the tour, the offer becomes a 24/7, in-person style experience without staffing overhead.

• ICP: National and regional multifamily operators; asset managers; REITs
• Primary buyers: Heads of Operations, Marketing, Revenue, and Technology
• Pain points: Labor costs, limited leasing hours, inconsistent onsite experiences, data gaps
• Differentiators: Proven metrics, portfolio-level integrations, AI guidance inside the tour
• KPIs to sell to: Conversion rate, NOI lift, staffing costs, delinquency reduction, after-hours tours

Talk tracks and objections

• Talk track - Cost and coverage: "Extend leasing hours and coverage without adding headcount. AI handles FAQs and guidance during the tour; your team focuses on closing."
• Talk track - Conversion and quality: "Operators see higher approve rates and fewer delinquencies. Better screening plus consistent tour experiences protect revenue."
• Objection - 'Our stack is complex': "Tour24 integrates with major property systems. Start with 1-3 pilot communities and expand once the data proves out."
• Objection - 'AI will feel impersonal': "Conversational prompts mirror a leasing agent's guidance and route prospects based on interests-amenities, unit types, specials-then hand off to your team with context."

Product signal: conversational AI inside the tour

Before year-end, Tour24 will add conversational AI directly into the self-guided experience. Prospects get real-time answers, prompts, and next steps during the tour; operators get structured data and faster follow-up.

For sales teams, this creates a clean ROI story: more qualified tours, better data capture, shorter response times, and fewer manual tasks for onsite teams. It also builds a wedge for cross-sell and upsell across the portfolio.

Actions to move pipeline this quarter

• Map top 50 operator accounts; prioritize by number of communities and current staffing constraints.
• Lead with a pilot offer: 60-90 days, clear success metrics, and an expansion clause tied to conversion and after-hours tour volume.
• Bring an ROI calculator that highlights labor savings, approval rates, and delinquency reduction.
• Align with partners in property management software to reduce perceived risk and speed procurement.
• Arm BDRs with two case-led sequences: "after-hours tours producing leases" and "delinquency reduction."

"The industry is at an inflection point," said Georgianna W. Oliver, CEO and Founder of Tour24. "We're bringing AI and measurable ROI to the heart of leasing. Regan's deep operator relationships are exactly what we need as we scale."

Context and additional resources

Self-service and AI are reshaping leasing and service operations across industries. For a broader view on conversational AI impact in service, see this overview from McKinsey on AI in customer service.

If your sales team needs stronger AI talk tracks and objection handling, explore practical upskilling paths here: AI courses by job.

About Tour24

Tour24 is a multi-award-winning platform for self-guided tours used by multifamily owners and operators. It offers a custom, in-person, interactive audio/visual experience, integrates with existing stacks, and drives more traffic, more tours, and more leases.

Learn more at tour24.io.