University of Phoenix College of Doctoral Studies Launches Phoenix AI Research Group to Advance Generative AI in Education

University of Phoenix Advances Generative AI Research in Education

The University of Phoenix College of Doctoral Studies has launched the Phoenix AI Research Group through its Center for Educational and Instructional Technology Research (CEITR). This initiative focuses on studying Artificial Intelligence (AI) applications in education and supporting higher education institutions.

“To make effective use of AI, we need to recognize its effects, challenges, and develop strategies for responsible use,” explains Mansureh Kebritchi, Ph.D., chair of CEITR and founder of the Phoenix AI Research Group. The group’s mission centers on conducting AI research, offering resources, and building a community to support higher education’s AI adoption.

Key Research Areas and Projects

The Phoenix AI Research Group explores AI's role in education through projects that cover:

• Human and artificial cognition interactions during learning and decision-making
• AI-enhanced teaching and learning methods
• AI tools for research and innovation
• Administrative AI applications
• Ethical, social, and economic impacts of AI in education and society

Current projects include:

• Cognitive Implications of Human and AI Interactions (2025): Examining how human and AI cognitive systems interact during complex knowledge tasks.
• Student and Faculty Support (2024–2025): Investigating faculty views on using AI to support students.
• Alternative Assessment to Prevent Plagiarism (2025): Developing new assessment methods.
• AI-Powered Research Tools: Creating tools to assist researchers with literature reviews, data collection, and hypothesis generation.

Completed projects include studies on AI's role in co-creating doctoral research questions and the use of generative AI in online higher education courses, both presented at the Association for Educational Communications and Technology (AECT) conferences.

Resources and Community Engagement

The group provides educators and students with accessible resources to integrate AI into their work. Their assessments cover AI-powered educational tools like intelligent tutoring systems, personalized learning platforms, and automated grading systems.

On their Generative AI Academic Resources site, users can find:

• Curated AI-powered educational tools and applications
• Guidelines and best practices for incorporating AI into curricula and assessments

They also organize workshops and webinars to connect researchers, educators, and professionals for knowledge sharing and discussion of AI challenges and opportunities in education.

“We want to create a collaborative AI research environment that encourages knowledge exchange among faculty, students, and researchers,” says Kebritchi.

About the College of Doctoral Studies

The College of Doctoral Studies at University of Phoenix addresses business and organizational challenges through its Scholar, Practitioner, Leader Model. This approach places students at the center of doctoral education, connecting them with experts and resources to become leaders in their fields. Students conduct research in partnership with organizations, applying findings in real-time.

About University of Phoenix

University of Phoenix supports working adults by offering flexible schedules, relevant courses, and a skills-mapped curriculum designed for career advancement. Their Career Services for Life® program helps students balance education with personal and professional goals.

For educators interested in expanding their AI skills, resources and training courses are available at Complete AI Training.