US Foods pushes AI ordering as Q4 2025 sales climb - here's what sellers can do with it
US Foods is expanding AI inside its ecommerce stack with "AI-driven ordering" in MOXē that turns photos, PDFs, and even handwritten notes into digital orders. The goal is simple: make buying faster for customers and clear routine work from the sales team's plate.
On the company's fiscal Q4 earnings call, CEO Dave Flitman said customers and sellers can upload documents or images and the system will translate them into an order. He positioned it as both a retention lever and a productivity boost: MOXē users tend to buy more and stay longer, while self-serve ordering frees reps to focus on growth and new accounts.
Why this matters for sales teams
- Less admin, more selling: AI handles the tedious order entry from messy inputs (photos, PDFs, notes).
- Stickier accounts: MOXē usage correlates with higher spend and longer relationships.
- Cleaner pipelines: Reps can reallocate time to expansion plays, prospecting, and strategic coverage.
- Faster reorder cycles: Customers move from idea to cart with fewer back-and-forths.
How it fits the sales motion
Think of MOXē as a self-serve front door for buyers who hate forms and manual entry. They upload what they have, the platform turns it into an order, and your team steps in where it counts - confirming, advising, and upselling.
If you support enterprise or multi-unit accounts, this reduces friction across locations and shifts your value from "order taker" to proactive partner.
Logistics upgrades backing the promise
US Foods completed deployment of routing technology from Descartes across its distribution network in 2025. The company recorded about a 2% improvement in cases delivered per mile in its broadline delivery business versus the prior year, with more gains expected as the system matures.
"Pronto" small-truck delivery now operates in 46 markets, with plans to launch in 10-15 more in 2026. "Pronto next-day" is live in 24 markets and is expected to add around 10 more this year - useful ammo when timing is the deal-breaker.
Where growth is focused
The company is leaning into independent restaurants, health care, and hospitality - even as restaurant demand has been uneven. Sellers should anchor outbound and expansion plays where digital ordering plus flexible delivery solve clear pain.
The numbers you'll quote
- Q4 2025 net sales: $9.8B, up 3.3% year over year
- Q4 2025 net income: $184M
- FY 2025 net sales: $39.4B, up 4.1%
- FY 2025 net income: $676M, up 36.8%
Note: Percentage changes may not align exactly with dollar figures due to rounding.
Talk tracks for your next call
- "You can send us your order as a photo or PDF - MOXē converts it to a cart in minutes."
- "Our routing upgrades increased delivery efficiency; we're set up for more reliable drops."
- "Pronto covers 46 markets today, with next-day in 24 and growing - we can hit tight timelines."
- "Teams using MOXē reorder faster and buy more over time - let's get you set up."
Action checklist for sales leaders
- Set MOXē adoption targets by account tier and measure reorder velocity post-adoption.
- Build a 2-slide micro-demo: "From photo to order" and "Next-day with Pronto." Use it on every first meeting.
- Prioritize segments with frequent reorders and messy order capture (independents, multi-site, healthcare).
- Create a weekly rep ritual: 30 minutes of outreach to lapsed or low-frequency buyers with a MOXē onboarding CTA.
- Partner with ops to pre-map Pronto coverage and next-day lanes; turn availability into a competitive offer.
Helpful resources
- US Foods technology and digital tools
- Upskill your sales team on AI workflows (Complete AI Training)
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