Vidmob launched Vidmob360 on June 10, 2026, a platform designed to embed creative performance data directly into the AI systems and media workflows brands already use. This shift moves creative analytics out of isolated dashboards and into the tools where advertising decisions are executed, aiming to make AI-generated content and media buys more effective.
Composable intelligence over isolated dashboards
The company previously operated as a standalone software-as-a-service application. With this release, Vidmob transitions into a composable intelligence layer built for artificial intelligence workflows. Generative AI is accelerating creative production, making it necessary for creative data to integrate directly into existing technology stacks rather than remaining siloed.
Vidmob360 delivers Model Context Protocol (MCP) services, APIs, and agents. This architecture allows teams focused on AI for Creatives to connect assistants like Claude or ChatGPT directly to brand guidelines, diagnosing campaign performance in real time. Agencies can also embed custom client creative data into planning workflows without requiring custom development.
Integrations across major media platforms
The platform connects to over a dozen advertising channels, covering 95 percent of potential North American media buys. Supported partners include Google, Meta, TikTok, Amazon, and The Trade Desk. Phase 1 is available now with MCP services and enhanced RESTful APIs. A second phase planned for later this year will introduce additional AI agents for production and activation workflows.
"We are at an inflection point where every major advertising decision will be shaped by AI," said Alex Collmer, founder of Vidmob. "But the real opportunity is not simply generating more content or making more buys, but making them smarter, faster, and more effective. Vidmob360 was built with that AI acceleration in mind."
Why this matters for creatives
Creative professionals will no longer need to manually export performance data to justify design choices or brief revisions. By feeding creative analytics directly into the AI tools and media platforms where campaigns are built, teams can diagnose what works and apply those insights during the production phase. This reduces the friction between data analysis and creative execution, allowing teams to iterate based on actual performance metrics. Interested parties can apply for the AI Innovation Cohort at vidmob.com/360.
Your membership also unlocks:
