Vietnam's hottest jobs in 2026: Sales lead the charge, AI and semiconductors accelerate
Hiring in Vietnam is snapping back. Companies spent the last few years cutting costs; now they're back to two basics: grow revenue and scale production. Digital projects that paused are moving again, with artificial intelligence at the center.
Here's the short version: sales roles are commanding the biggest slice of demand, AI talent is close behind, and semiconductor investment is opening fresh B2B pipelines. If you're in sales, this is your window.
The numbers that matter
- Navigos: Sales makes up 46% of recruitment demand; IT-software sits at 13%. Source
- TopCV: Business-sales at 48%; IT-software 9%; communications-advertising 8%; customer service 4%. Source
Recruitment surveys ahead of Tet show a broad recovery. The pattern is clear: revenue-facing roles first, technical and production roles next.
Why this is happening
- Boards want predictable revenue, not experiments. Strong sellers and managers who can hit plan are priority hires.
- Firms are investing in AI to lower cost per lead, shorten cycles, and improve forecasting.
- Semiconductor commitments are rising, pulling demand across manufacturing, supply chain, and B2B solution sales that serve those plants and partners.
What this means if you're in sales
- B2B opportunity spikes: Software, AI services, cloud, cybersecurity, automation, and equipment for electronics and semiconductors will need quota-carrying reps.
- SMB to mid-market is active: Local firms restarting projects want quick wins-shorter cycles if you can package outcomes and price clearly.
- Enterprise buyers are selective: They'll pay for impact, proof, and risk control. Bring evidence and a rollout plan.
Skills that get you hired (and paid) faster
- Proven quota delivery: Clean numbers, clear deal list, references. Show year-over-year growth and deal sizes.
- Method + pipeline discipline: MEDDICC/BANT-level rigor, weekly pipeline hygiene, stage definitions that match reality.
- AI in your workflow: Account research, lead scoring, email personalization, call summarization, deal risk alerts, and forecast checks inside your CRM.
- Vertical fluency: Manufacturing, electronics, logistics, fintech, SaaS. Know the metrics that matter to each buyer.
- Language + stakeholder range: Vietnamese + English, comfort with engineers, finance, procurement, and C-level.
- Commercial acumen: Simple ROI math, payback framing, and contract terms that remove friction.
90-day playbook to level up
- Week 1-2: Audit your pipeline. Kill dead deals. Tighten exit/entry criteria for each stage. Lock weekly review cadence.
- Week 3-4: Build a 3-account plan for your highest potential logos: org map, initiatives, risks, next 3 meetings.
- Week 5-6: Rebuild outbound sequences with AI-assisted research. One pain, one proof, one ask-no fluff.
- Week 7-8: Standardize discovery. 10 questions that expose value, timeline, budget, and technical blockers.
- Week 9-10: Record and review 5 calls per week. Tag objections, update talk tracks, measure talk-to-listen ratio.
- Week 11-12: Partner motion. Identify 3 complementary vendors or channel partners serving your ICP. Trade leads, co-host a webinar.
AI: make it work for revenue
- Prospecting: Use AI to summarize news, 10-Ks, and local filings into one-paragraph insights with a relevant hypothesis.
- Personalization at scale: Feed call notes and industry context to build one-to-one emails that still read human.
- Deal coaching: Flag missing decision makers, unmapped risks, and slipped next steps before forecast calls.
- Post-sale expansion: Spot upsell signals in support tickets and product usage summaries.
If you want a structured path to bring these into your day-to-day, start here: AI Learning Path for Sales Representatives.
Where semiconductors fit for sellers
- Follow the value chain: Equipment vendors, materials suppliers, EDA/software, testing, cleanroom services, logistics, and workforce training all buy.
- Message outcomes: Yield, uptime, compliance, and time-to-ramp matter more than features. Tie your pitch to those metrics.
- Map stakeholders: Plant directors, ops leaders, procurement, and engineering each have a different win.
Interview proof points hiring managers want
- Three recent deals with ACV, sales cycle, and the problem solved-plus what you'd do differently.
- Your weekly operating rhythm: prospecting hours, meetings set, stage conversion rates, next-step discipline.
- One clear example of AI saving you time or improving win rate (show the workflow and numbers).
- A territory or account plan artifact you can walk through in 3 minutes.
Bottom line
Sales is the top hiring priority. AI skills push you to the front of the line. Semiconductors add more doors to knock on.
Keep your process tight, speak the buyer's numbers, and use AI to do the heavy lifting. The market is giving sales pros a real shot this year-make it count.
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