VSiN Partners with Mission Media AI to Boost Ad Sales
VSiN, a sports wagering news network linked to the Musberger family and based in Las Vegas, has entered a strategic partnership with Mission Media AI, a next-generation cross-platform distribution and monetization company. This collaboration focuses on expanding VSiN’s advertising revenue by leveraging Mission Media AI’s expertise.
Expanding Revenue Opportunities
The agreement aims to unlock new revenue streams across VSiN’s diverse content portfolio. This includes eight regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, a streaming audio station, and its digital platforms such as a website and apps available on iOS, Roku, Fire TV, Samsung, Google Play, and LG devices.
For sales professionals, this means access to a wider range of advertising options targeting a highly engaged and data-driven audience. The partnership will enable precise, performance-driven ad campaigns across multiple platforms.
What Mission Media AI Brings to the Table
Mission Media AI will scale VSiN’s monetization efforts by providing premium advertising access. Their approach is focused on delivering targeted campaigns that connect advertisers with VSiN’s loyal sports betting audience.
David Krulewich, founder and CEO of Mission Media AI, said, “This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms.”
VSiN's Perspective
Bill Adee, CEO of VSiN, highlighted the value of Mission Media AI’s digital media sales experience. “Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach.”
Key Takeaways for Sales Professionals
- Partnerships like this open new doors for targeted advertising across multiple digital and broadcast platforms.
- Leveraging data-driven insights allows for more effective ad placements and better ROI for clients.
- Expanding beyond traditional channels, such as podcasts and streaming apps, offers greater reach into niche, engaged audiences.
Sales teams working with sports and digital media will find this partnership a good example of how companies are evolving their monetization strategies to meet advertisers’ needs.
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