Walmart's AI Shopping Agent Sparky Drives 35% Higher Order Values
Walmart's AI shopping agent Sparky is delivering measurable sales results. Customers using the agent spend about 35% more per order than non-users, CEO John Furner said during the retailer's first-quarter earnings call.
Weekly active users for Sparky grew over 100% in the last quarter alone. The retailer increased the agent's intelligence and response quality by 40% this year.
Units purchased through Sparky quadruple
The number of units customers purchased through Sparky more than quadrupled from the previous quarter, according to David Guggina, CEO of Walmart U.S.
Sparky now operates across Walmart's ecommerce website, mobile app, and physical stores. The agent handles personalized replenishment, meal planning, and inventory-based recommendations. Spanish-language support launched recently.
Early adoption centered on general merchandise discovery. As Walmart expanded Sparky's capabilities, customers began using it for everyday essentials like groceries and consumables.
Supply chain and advertising gains
Walmart is deploying AI beyond shopping assistance. The retailer uses AI to optimize inventory positioning, make fulfillment decisions, and serve customers in real time across its supply chain.
Advertising revenue grew 37% globally and 36% in the U.S. during fiscal Q1. Walmart's advertising business, online marketplace, and store-fulfilled delivery drove ecommerce growth. The retailer now uses AI tools to help advertisers adjust content mix and expand reach through its Vizio connected TV platform.
Walmart acquired Vizio in December 2024 for $2.3 billion and has integrated the platform into its advertising and commerce strategy.
For sales professionals, understanding how AI agents drive customer engagement and order values offers practical insights into modern commerce strategy. AI for Sales covers how these tools reshape customer interactions and revenue growth.
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