We Are Social has promoted seven staffers into senior roles across the U.S. and Canada, a move tied to 20% year-over-year growth in its U.S. business. The appointments, announced yesterday, span client leadership, strategy, AI innovation, business development and a new operations unit-signaling an agency-wide bet on AI-powered solutions and operational scale.
The reshuffle places a clear emphasis on artificial intelligence and regional delivery. Brendan Kiernan steps into the newly created role of vice president, AI strategy & innovation, while Jas Dhami becomes Chief Client Officer to lead U.S. client partnerships. Rebecca Coleman, CEO of We Are Social, framed the promotions as an investment in the agency's distinct positioning.
"As our clients increasingly look to us for strategic leadership, creative innovation and AI-powered solutions, we're investing in the talent and operational infrastructure needed to scale what makes We Are Social different," Coleman said.
Strategy and creative leadership
Katie McDonald has been promoted to executive strategy director, leading strategy across key accounts. Will Ramos takes the role of group strategy director, overseeing the agency's footprint across Latin America. On the creative side, Rebecca Goldsmith moves into the West Coast executive creative director role for the U.S.
New operations and delivery team
The agency also created an Operations & Delivery team to run end-to-end project management and regional resourcing. Chris Lee will head that unit, with Olivia Whyte serving as project director in Canada. The structure points to a deliberate push for operational efficiency alongside creative and strategic work, a shift that touches disciplines covered in AI for Operations.
Growth and business development
Matt Malerba steps up as senior director of business development for North America, tasked with building senior-level partnerships in the U.S. and Canada. The agency's client roster includes adidas, YouTube, Visa and McDonald's. For leaders tracking how AI intersects with strategic decision-making, these moves reflect a pattern that aligns with insights from AI for Executives & Strategy.
Why this matters for executives and strategy professionals
The concentration of new roles in AI strategy and operations exposes a demand signal: agencies are retooling their leadership structures not just for creative output, but for AI integration and delivery at scale. For executives watching organizational design, the takeaway is that AI capability is no longer parked in a lab or innovation silo-it is being embedded into client partnership roles, regional strategy, and operational command. The people promoted to these posts will shape how large brands like McDonald's and Visa receive AI-informed work.
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