Why This Media Start-Up Believes Writers Will Thrive in the Age of AI

Will Writing Survive A.I.? This Media Company Is Betting on It

Every, a media start-up founded by Dan Shipper, has built its entire business around artificial intelligence. Despite common concerns about A.I. replacing human writers, Shipper is confident that robots won’t take over at his company. “I want to make a lot more great writing,” he said, “particularly great writing about technology.”

Every uses generative A.I. not just to report on technological advances but also to create software products that support its writers and subscribers. One of their core offerings is an online writing tool, available to subscribers for $200 a year. This approach has generated roughly $1 million in annual revenue so far.

A New Model in Media

While Every’s revenue may seem modest compared to the broader A.I. market, the company has attracted significant attention within media circles. It represents a key example of how A.I. might either empower journalists or threaten their jobs—depending on how you look at it.

Recently, Every announced a $2 million funding round led by investors including Reid Hoffman, the founder of LinkedIn. This investment values the company at $25 million, signaling strong confidence in its unique blend of human creativity and artificial intelligence.

What This Means for Writers and Communicators

• Integration of A.I. tools: Media professionals should expect A.I. to become part of their daily work, enhancing productivity rather than replacing the craft of writing.
• Focus on quality content: The demand for thoughtful, well-crafted writing remains strong, especially around complex topics like technology.
• Subscription-based models: Charging for access to A.I.-powered writing tools may become a sustainable revenue source for media companies.

For PR and communications professionals or writers interested in how A.I. tools can complement their skills, exploring targeted courses can be valuable. Platforms like Complete AI Training offer practical courses that bridge writing and A.I. technology.