Peak XV Leads $8M Series A Funding in Indian AI-Driven Sales Platform
WizCommerce has raised $8 million in a Series A funding round led by Peak XV Partners, with participation from Blume Ventures, Z47, and Alpha Wave. With operations in both the US and India, WizCommerce develops an AI-powered sales and ecommerce platform tailored for wholesale distributors.
The fresh capital will accelerate WizCommerce's expansion into the US market and help enhance its platform capabilities across sales, commerce, and B2B payments. This funding marks a critical step for the company as it scales its technology and market presence.
WizCommerce’s Market Footprint and Growth Plans
Currently, WizCommerce's platform processes over $100 million in annual gross merchandise value (GMV). It supports more than 700 sales representatives and over 300,000 buyers, primarily in sectors like home décor and general merchandise.
Founded by Divyaanshu Makkar and Vikas Garg, the company plans to expand its engineering, AI, product, and go-to-market teams across both the US and India. This growth aims to strengthen platform innovation and customer outreach.
How WizCommerce Stands Out Against Salesforce in B2B Ecommerce
Competing with Salesforce in the B2B ecommerce space requires a distinct approach. WizCommerce leverages AI-native solutions that are purpose-built for wholesale distribution, providing vertical-specific features that general platforms may lack.
- AI-Powered Insights: Their platform uses AI to optimize sales workflows and personalize buyer interactions, improving efficiency and conversion rates.
- Vertical Focus: By concentrating on industries like home décor, WizCommerce offers specialized tools that address unique market needs.
- Speed and Agility: Smaller and more focused, WizCommerce can roll out innovations and adjustments faster than larger incumbents.
For sales professionals, this means access to a platform that understands their specific challenges and supports smarter selling with AI-driven data.
What This Means for Sales Teams
AI-powered platforms like WizCommerce are reshaping how wholesale distribution sales teams operate. Automating routine tasks and delivering actionable insights allows reps to focus more on building relationships and closing deals.
Those in sales roles can benefit from exploring AI tools that align with their workflows. For practical AI learning resources tailored for sales professionals, consider visiting Complete AI Training’s sales-focused courses.
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