Woori Bank Names Former Samsung Executive Jeong Ui-cheol as Head of Digital Sales
Woori Bank appointed Jeong Ui-cheol as vice president and head of its Digital Sales Group on January 1. The move signals a push to grow remote, self-serve sales and build new digital revenue streams across retail and corporate banking.
Jeong spent eight years at Microsoft headquarters (1997-2005) and later led Galaxy smartphone software in Samsung Electronics' wireless business, now the MX division. That mix of platform rigor and consumer-scale product management is rare in banking-and useful for anyone owning a revenue number in a digital channel.
Mandate: Scale Non-Face-to-Face Sales and Monetize the App
Jeong will focus on expanding customers through non-face-to-face channels, driving activation and engagement in the Woori Bank app, and opening new digital-based revenue lines. The bank also expects him to strengthen an integrated platform for individuals and corporations using AI.
His stated approach is clear: "I will embed the philosophy of software quality and customer-centric thinking built in the field of global big tech into the financial platform." That's the blueprint-ship reliable software, obsess over the customer, and let the data direct the next sale.
Why Sales Leaders Should Care
Sales is moving where the clicks are. In banking, the app is the storefront, the rep, and the follow-up email-24/7. If Jeong executes, expect tighter funnels, smarter cross-sell, and faster cycles from discovery to deposit or loan approval.
For sales teams, this means more qualified inbound from digital, cleaner handoffs to human advisors where needed, and higher LTV via personalized offers. The same playbook applies beyond finance: instrument the journey, reduce friction, and use AI to put the right offer in front of the right account at the right time.
Tactical Takeaways You Can Apply Now
- Treat your app or web experience like your top rep. Define activation (first value moment) and remove steps until it's effortless.
- Instrument every stage: visit → signup → activation → product use → upsell. Publish these metrics weekly to the sales floor.
- Build "non-face-to-face" playbooks: chat + callback SLAs, advisor routing rules, and clear triggers for human intervention on high-value accounts.
- Run "next best action" offers from day one: pre-approved lines, fee bundles, or tailored product nudges based on behavior and segment.
- Unify retail and corporate insights. A business owner is also a retail customer-use that to drive higher-quality cross-sell.
KPIs That Will Likely Define Success
- Activation rate (first funded action or first product use) and time-to-activation
- DAU/MAU ratio, session depth, and feature adoption
- Self-serve conversion rate and cost-to-serve vs. branch/contact center
- Cross-sell/upsell rate by segment and digital NPS/CSAT
- Lead response time, chat resolution time, and approval cycle time
- CAC payback and digital revenue per active customer
Execution Risks to Manage
- Data quality and privacy: AI is only as good as the signals you collect and can legally use.
- Legacy integration: slow core systems can choke real-time offers and frustrate customers.
- Cultural shift: product, marketing, and sales need one funnel, one dashboard, and shared incentives.
What to Watch Next
- New app features that remove friction in onboarding and lending
- Deeper linkage between consumer and corporate portals for owner-led businesses
- AI-driven personalization, from pre-approved offers to advisor-assist tools
- Hiring across product analytics, CRM engineering, and partnership development
Context on Jeong's background: Samsung's MX division focuses on mobile experiences at global scale, and Microsoft's platform DNA favors reliability and ecosystem thinking-both directly useful for digital sales and retention. For reference, see Samsung's MX updates here and Microsoft's product portfolio here.
Upskill Your Team for AI-Driven Sales
If you're building similar capabilities-offer personalization, sales automation, or advisor-assist-these curated resources can help: explore AI tools for finance and revenue teams here.
Bottom line: Woori Bank is betting on product-led growth, informed by big-tech standards. Sales teams that align with this model-digital-first acquisition, data-backed offers, and tight human assist-will win more deals with less friction.
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