WPP and Vercel Join Forces to Accelerate AI-Driven Digital Experiences and Creativity

WPP and Vercel Join Forces to Speed Up AI-Driven Digital Experiences

WPP, a global leader in marketing services, and Vercel, a comprehensive web platform, have expanded their partnership to integrate Vercel’s AI tools—v0 and AI SDK—into WPP’s operations. This collaboration introduces vibe coding, where natural language prompts assist the coding process, enabling WPP teams worldwide to create digital experiences faster and more intuitively.

Brands today must deliver personalised, engaging digital apps and websites quickly to meet consumer expectations. Traditional development can slow down this process. Vercel’s AI solutions allow WPP creatives to design, prototype, test, and deploy projects swiftly. By describing a desired component or application in simple text, users trigger Vercel’s AI to generate production-ready code, which can be refined and integrated seamlessly. This lowers barriers, allowing even non-coders to build high-quality digital experiences and targeted marketing campaigns.

How Vercel’s AI Tools Empower WPP Teams

• v0: An AI-powered tool that transforms text descriptions into functional code for components, websites, or full applications.
• AI SDK: An open-source library that equips developers with resources to build AI-enhanced products and agents.

Internal tests and a recent Vercel v0 hackathon showed that these tools can boost app and website development efficiency by up to 25%. Freed from routine coding tasks, teams can focus on creative work like storytelling, user flow design, and visual innovation.

Benefits and Future Collaboration

The partnership grants WPP priority access to upcoming Vercel products and an advisory role in shaping Vercel’s development roadmap. It also includes joint investments in new product features and integrations within WPP’s AI-driven marketing platform, WPP Open.

Stephan Pretorius, WPP’s CTO, highlighted that these AI tools break down functional silos, enabling rapid move from idea to prototype. This autonomy fuels creativity and helps deliver compelling digital experiences that resonate with consumers and drive client results.

Malte Ubl, CTO of Vercel, noted the importance of iteration speed in digital experience delivery. Vercel’s AI tools empower designers and developers to build real features and user interfaces quickly, making customer interactions more efficient and effective. This partnership aims to enhance how agencies create and engage online.

This announcement follows WPP’s significant £300 million yearly investment in AI, data, and technology, alongside its launch of a global AI-powered brand campaign focused on transforming creative processes.

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