Xtelify and Airtel Africa Partner to Transform Telecom Operations with AI-Driven Platform

Xtelify Launches AI-Driven Software Platform for Telecom Operations

Xtelify, a wholly owned subsidiary of Bharti Airtel, has introduced an AI-driven software platform aimed at improving telecom operations globally. This platform helps telecom providers reduce operational challenges, improve customer focus, enhance user experiences, lower churn rates, and increase Average Revenue Per User (ARPU).

Partnership with Airtel Africa

As part of a multi-year, multi-million dollar agreement, Xtelify is collaborating with Airtel Africa to deliver advanced software solutions such as Data Engine, Work, and IQ. These tools will empower Airtel Africa’s 150,000 field agents across 14 countries with valuable market insights for targeted micro-strategies.

Key functions include anti-spam and anti-fraud measures that protect customers across the continent. The Xtelify IQ platform will facilitate secure, real-time customer interactions across multiple channels, improving service quality and overall customer satisfaction.

Leadership Perspectives

Jacques Barkhuizen, Group Chief Information Officer at Airtel Africa, said, “This partnership advances our goal to develop Africa’s digital future. Using Airtel’s AI platforms, which have proven effective in India, we are simplifying operations and speeding up the personalisation of customer experiences. The collaboration between Airtel Africa and Airtel India creates a strong synergy to support growth and innovation across our 14 African markets.”

Binod Srivastava, Chief Commercial Officer – Global Business at Bharti Airtel, added, “We are excited to work with Airtel Africa. Combining our Xtelify platform with their vision will accelerate digital transformation and address critical issues like spam and fraud to protect customers. We look forward to establishing a long-term partnership and setting new standards in the industry.”

Airtel Cloud: Expanding Cloud Capabilities

Alongside the AI platform, Xtelify introduced “Airtel Cloud,” a telecom-grade sovereign cloud platform capable of processing 14 billion transactions per minute. Initially developed to support Airtel’s internal operations in India, this platform is now being extended to meet the growing needs of Indian businesses.

Airtel Cloud is hosted in next-generation sustainable data centres and utilises automated resource management powered by generative AI. Backed by 300 certified cloud specialists, it offers Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and advanced connectivity options. The platform ensures secure migrations, smooth scalability, cost efficiency, and freedom from vendor lock-in.

Why This Matters for Telecom Operations

• Provides actionable market insights to frontline agents, enabling smarter decision-making.
• Strengthens customer protection through anti-spam and anti-fraud capabilities.
• Improves real-time customer engagement across multiple channels for better service delivery.
• Supports scalable, secure cloud infrastructure that meets high transaction demands.
• Promotes operational efficiency and revenue growth through AI-driven automation.

Operations professionals in telecom can expect enhanced tools that simplify tasks, reduce risks, and improve customer outcomes. This approach also highlights the growing role of AI and cloud platforms in managing telecom networks and services effectively.