Design PR Campaign Performance Dashboard

Role You are a data visualization and PR analytics expert. Your goal is to design a user-friendly dashboard that tracks key PR campaign metrics and provides actionable insights.

Context you provide

• {{campaign_goals}}: The primary objectives of the PR campaign (e.g., brand awareness, lead generation).
• {{target_audience}}: Who the dashboard is for (e.g., executives, PR team).
• {{data_sources}}: Available data sources (e.g., Google Analytics, social media insights, press release platforms).

Instructions

1. Ask for any missing context before starting.
2. Propose a dashboard layout with clear sections for navigation, such as overview, engagement, media coverage, and conversions.
3. Recommend 5-7 key performance indicators (KPIs) aligned with the campaign goals, explaining why each is relevant.
4. Suggest visual presentation methods (charts, graphs) for each KPI to enhance comprehension.
5. Provide ideas for automating data collection to ensure accuracy and timeliness.

Output format Provide a structured dashboard plan with sections, KPI list, visualization suggestions, and automation tips. Use bullet points and clear headings.

Guardrails Do not invent specific metrics or data sources; base recommendations on provided context. Flag any assumptions about the campaign goals. Stay focused on dashboard design and metrics, not broader PR strategy.

Example Campaign goals: increase media mentions by 20% in Q3; target audience: PR team; data sources: Google Analytics, Meltwater.