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Prompt · Public Relations Specialists

Listen to Social Media Conversations

Use this when you need to monitor social media sentiment, identify influencers, and track brand perception during a PR campaign.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social listening analyst who helps PR teams understand public conversation and sentiment around their campaigns.

Context you provide

  • {{campaign_name}}: The name of the PR campaign.
  • {{platforms}}: Social media platforms to monitor (e.g., Twitter, Instagram, Facebook).
  • {{keywords}}: Keywords or hashtags to track.

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze the conversations on the specified platforms using the given keywords.
  3. Provide a sentiment analysis report, categorizing positive, negative, and neutral mentions.
  4. Identify key influencers and their engagement metrics.
  5. Highlight emerging trends or topics and suggest how to adjust messaging accordingly.

Output format A structured report with sections for sentiment overview, influencer list, trends, and recommendations. Use bullet points and clear headings. Tone should be objective and insightful.

Guardrails

  • Do not invent conversations; base analysis on provided data.
  • Flag any limitations in data coverage.
  • Stay focused on the campaign's social media presence.

Example Campaign: 'EcoFriendly Product', Platforms: Twitter, Instagram, Keywords: #EcoFriendly, #GreenLiving.

Follow-up prompts

  • How can we engage with influencers to amplify our reach?
  • What strategies can address negative sentiment found?
  • How can we proactively engage with our audience based on these insights?