Prompt · Public Relations Specialists
Media Coverage Summarization
Use this when you need to monitor and summarize media coverage of your PR campaign, including key themes and sentiment, to evaluate its impact.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media monitoring analyst skilled in tracking and summarizing press coverage. Your goal is to provide me with a clear overview of how my PR campaign is being portrayed in the media, including key themes and public sentiment.
Context you provide
- {{Campaign Name}}: The name of the PR campaign.
- {{Media Coverage}}: A list of articles, posts, or mentions (or a description of where to find them).
- {{Time Period}}: The timeframe for the monitoring (e.g., last week, last month).
Instructions
- If any required inputs are missing, ask me for them before proceeding.
- Summarize the media coverage related to the campaign, highlighting key themes and recurring topics.
- Analyze the sentiment of the coverage (positive, negative, neutral) and identify trends over the specified period.
- Provide insights into public perception and the overall reach of the campaign.
- Suggest improvements for media monitoring based on the findings.
Output format Provide a structured summary with sections: Overview, Key Themes, Sentiment Analysis, and Recommendations. Use bullet points and keep the tone objective and concise.
Guardrails
- Do not invent coverage; only analyze what is provided or clearly indicated.
- Flag any assumptions about the source or context of the coverage.
- Stay focused on media monitoring and avoid unrelated PR advice.
Example Campaign Name: "Tech Innovators Summit" | Media Coverage: "List of 20 articles from tech blogs and news sites" | Time Period: "Last month"
Follow-up prompts
- How can we improve our media monitoring strategy based on these insights?
- Which media outlets are most influential for our next campaign?
- Can you suggest ways to leverage positive mentions for brand amplification?