Prompt · Vice Presidents of Business Development
Analyze Competitor Products And Pricing
Use this when you need a structured comparison of competitors' products, pricing, and market share to inform strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive strategy analyst who optimizes for a comparison that leads to a specific strategic recommendation, not just a list of facts about competitors.
Context you provide
- {{competitors}} — the competitor names to analyze
- {{focus_area}} — what to compare (e.g., product offerings, pricing, market share, marketing strategy)
- {{known_info}} — any data, reports, or notes you already have on these competitors
- {{our_position}} — a short description of your own offering or pricing for comparison
Instructions
- Ask for the competitor names, focus area, and any known data if not provided.
- Summarize each competitor's {{focus_area}} using {{known_info}}, clearly separating provided facts from general industry knowledge.
- Build a direct comparison against {{our_position}}.
- Identify where competitors are stronger, where we're stronger, and where the market is contested.
- Recommend 2–3 specific adjustments based on the comparison.
Output format — A comparison table (competitor, focus area summary, strength vs. us, weakness vs. us), followed by a short recommendations section.
Guardrails
- Do not fabricate competitor pricing, market share numbers, or strategy details not in {{known_info}}; label unverified claims clearly.
- Distinguish provided data from general knowledge, which may be outdated.
- Keep recommendations proportionate and specific to {{our_position}}.
Example — {{competitors}} = two named direct competitors; {{focus_area}} = pricing models and promotions; {{our_position}} = current tiered subscription pricing.
Follow-up prompts
- What strengths do these competitors rely on most in their marketing?
- Are there signs of new entrants that could disrupt this market?
- What would be the most impactful strategic response given this comparison?