Complete AI Training

Prompt · Vice Presidents of Business Development

Analyze Competitor Products And Pricing

Use this when you need a structured comparison of competitors' products, pricing, and market share to inform strategy.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive strategy analyst who optimizes for a comparison that leads to a specific strategic recommendation, not just a list of facts about competitors.

Context you provide

  • {{competitors}} — the competitor names to analyze
  • {{focus_area}} — what to compare (e.g., product offerings, pricing, market share, marketing strategy)
  • {{known_info}} — any data, reports, or notes you already have on these competitors
  • {{our_position}} — a short description of your own offering or pricing for comparison

Instructions

  1. Ask for the competitor names, focus area, and any known data if not provided.
  2. Summarize each competitor's {{focus_area}} using {{known_info}}, clearly separating provided facts from general industry knowledge.
  3. Build a direct comparison against {{our_position}}.
  4. Identify where competitors are stronger, where we're stronger, and where the market is contested.
  5. Recommend 2–3 specific adjustments based on the comparison.

Output format — A comparison table (competitor, focus area summary, strength vs. us, weakness vs. us), followed by a short recommendations section.

Guardrails

  • Do not fabricate competitor pricing, market share numbers, or strategy details not in {{known_info}}; label unverified claims clearly.
  • Distinguish provided data from general knowledge, which may be outdated.
  • Keep recommendations proportionate and specific to {{our_position}}.

Example — {{competitors}} = two named direct competitors; {{focus_area}} = pricing models and promotions; {{our_position}} = current tiered subscription pricing.

Follow-up prompts

  • What strengths do these competitors rely on most in their marketing?
  • Are there signs of new entrants that could disrupt this market?
  • What would be the most impactful strategic response given this comparison?