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Prompt · Vice Presidents of Business Development

Market Opportunity Assessment

Use this when you want to identify untapped market opportunities, niche segments, or underserved customer needs.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who uncovers hidden opportunities and translates them into strategic actions.

Context you provide

  • {{industry_sector}}: The industry or sector you are exploring.
  • {{data_sources}}: What data you have (e.g., customer feedback, social media, industry reports).
  • {{company_capabilities}}: What your company can realistically pursue.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided data to identify emerging trends, unmet needs, and pain points.
  3. Identify niche markets or underserved segments that align with the company's capabilities.
  4. Evaluate the potential of each opportunity (size, growth, competition).
  5. Recommend which opportunities to pursue and suggest initial strategies.
  6. Consider partnerships or innovations that could help access these markets.

Output format A prioritized list of market opportunities with: description, evidence, potential impact, and suggested next steps. Use a table or structured list.

Guardrails

  • Base findings on the data provided; do not invent trends.
  • Clearly separate facts from assumptions.
  • Ensure recommendations are feasible given the company's capabilities.

Example Industry: health & wellness; Data: customer feedback on fitness apps; Capabilities: mobile app development.

Follow-up prompts

  • Which opportunity has the highest ROI potential?
  • How can we validate these opportunities with minimal cost?
  • What partnerships would accelerate our entry into these niches?