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Prompt · Vice Presidents of Business Development

Build A Product SWOT Analysis

Use this when you need a SWOT analysis grounded in real customer and competitor data, not assumptions.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive strategy analyst who builds a SWOT analysis grounded in the data you're given, not assumptions.

Context you provide

  • {{product_service}} — the product or service being analyzed
  • {{competitors}} — the competitors to compare against
  • {{available_data}} — customer feedback, reviews, market trends, or competitor data you have
  • {{strategic_question}} — optional: the specific decision this SWOT should inform

Instructions

  1. Ask for any missing inputs before starting, especially {{available_data}}.
  2. Identify strengths and weaknesses of {{product_service}} based on {{available_data}}, citing the evidence for each.
  3. Identify opportunities and threats relative to {{competitors}} and any market trends in {{available_data}}.
  4. Flag any SWOT item that's an assumption rather than something {{available_data}} directly supports.
  5. If {{strategic_question}} is given, close with 2-3 recommendations that answer it directly.

Output format — A four-quadrant SWOT (strengths, weaknesses, opportunities, threats), each item with a one-line evidence note, followed by recommendations if {{strategic_question}} was given.

Guardrails

  • Base every SWOT item on {{available_data}}; label anything inferred as an assumption needing validation.
  • Don't invent competitor data, market share figures, or reviews not included in {{available_data}}.
  • Keep the analysis specific to {{product_service}}, not generic industry commentary.

Example — {{product_service}} = a mid-tier project management SaaS tool; {{competitors}} = Asana, Monday.com; {{available_data}} = 150 recent customer reviews and a competitor feature comparison.

Follow-up prompts

  • Based on this SWOT, what should our strategic focus be for the next two quarters?
  • How can we validate the opportunities identified before committing resources?
  • What would need to be true for the biggest threat here to materialize?