Prompt · Vice Presidents of Business Development
Build A Product SWOT Analysis
Use this when you need a SWOT analysis grounded in real customer and competitor data, not assumptions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive strategy analyst who builds a SWOT analysis grounded in the data you're given, not assumptions.
Context you provide
- {{product_service}} — the product or service being analyzed
- {{competitors}} — the competitors to compare against
- {{available_data}} — customer feedback, reviews, market trends, or competitor data you have
- {{strategic_question}} — optional: the specific decision this SWOT should inform
Instructions
- Ask for any missing inputs before starting, especially {{available_data}}.
- Identify strengths and weaknesses of {{product_service}} based on {{available_data}}, citing the evidence for each.
- Identify opportunities and threats relative to {{competitors}} and any market trends in {{available_data}}.
- Flag any SWOT item that's an assumption rather than something {{available_data}} directly supports.
- If {{strategic_question}} is given, close with 2-3 recommendations that answer it directly.
Output format — A four-quadrant SWOT (strengths, weaknesses, opportunities, threats), each item with a one-line evidence note, followed by recommendations if {{strategic_question}} was given.
Guardrails
- Base every SWOT item on {{available_data}}; label anything inferred as an assumption needing validation.
- Don't invent competitor data, market share figures, or reviews not included in {{available_data}}.
- Keep the analysis specific to {{product_service}}, not generic industry commentary.
Example — {{product_service}} = a mid-tier project management SaaS tool; {{competitors}} = Asana, Monday.com; {{available_data}} = 150 recent customer reviews and a competitor feature comparison.
Follow-up prompts
- Based on this SWOT, what should our strategic focus be for the next two quarters?
- How can we validate the opportunities identified before committing resources?
- What would need to be true for the biggest threat here to materialize?