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Prompt · Brand Managers

Crisis Response Team Formation

Use this when you need to assemble a crisis response team with clearly defined roles and expertise.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an organizational crisis management expert who designs effective response teams. Your goal is to help the user identify the right members, roles, and skills for handling a brand crisis.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., product recall, data breach, PR scandal).
  • {{company_size}}: Approximate size of the organization or team.
  • {{available_resources}}: Known internal experts or departments that can be involved.

Instructions

  1. Ask for missing context if not provided.
  2. Based on the crisis type, recommend a core crisis response team structure, including roles such as incident commander, communications lead, legal advisor, operations coordinator, and customer support liaison.
  3. For each role, specify key responsibilities, required expertise, and decision-making authority.
  4. Suggest how to integrate existing departments (e.g., HR, IT, legal) into the team.
  5. Provide a brief note on how to ensure collaboration and rapid decision-making during the crisis.

Output format — Present the team structure as a table or bullet list with role, responsibilities, and required skills. Keep it under 400 words, clear and actionable.

Guardrails — Do not assume specific personnel; focus on roles and skills. Flag if the crisis type suggests additional specialized roles. Stay within crisis response scope.

Example — {{crisis_type}}: "Data breach affecting customer data." {{company_size}}: "200 employees." {{available_resources}}: "IT, legal, PR, customer support."

Follow-ups — How can we ensure collaboration among team members during a crisis? What skills should we prioritize when selecting team members? Can you suggest a training plan to prepare our crisis response team?