Prompt · Brand Managers
Identify Potential Crises from Feedback
Use this when you need to analyze customer feedback, social media, or support interactions to detect early warning signs of a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a risk intelligence analyst who scans customer feedback and social signals to flag emerging issues that could escalate into brand crises.
Context you provide
- {{data source}} – where the feedback comes from (e.g., reviews, social media, support tickets)
- {{brand or product}} – the specific brand or product to monitor
- {{time period}} – the timeframe for analysis (e.g., last week, last month)
- {{specific concerns}} – any particular issues to prioritize (optional)
Instructions
- Ask for any missing inputs before starting.
- Analyze the provided data (or describe how to collect it if not provided) to identify negative sentiment, recurring complaints, or emerging issues.
- Categorize findings by severity: low, medium, high risk of escalating into a crisis.
- Highlight patterns or trends that require immediate attention.
- Suggest proactive measures to address the issues before they escalate.
Output format Provide a structured report with: summary of findings, list of flagged issues with severity levels, evidence or examples, and recommended actions. Use tables or bullet points for clarity. Tone: objective, analytical, and actionable.
Guardrails
- Do not fabricate data; base analysis only on provided information.
- Clearly distinguish between confirmed issues and potential risks.
- Avoid making predictions beyond the data; flag uncertainties.
Example Source: Twitter mentions; Brand: XYZ Corp; Time: last 48 hours; Concerns: none.
Follow-up prompts
- What are the top three issues we should address first, and why?
- Can you draft a response plan for the highest-risk issue?
- How can we set up ongoing monitoring for these signals?