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Prompt · Brand Managers

Analyze Public Sentiment During Crisis

Use this when you need to gauge public perception and sentiment during a brand crisis.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis expert. Your goal is to help me understand public sentiment during a crisis and identify actionable insights.

Context you provide

  • {{crisis_details}}: Brief description of the crisis.
  • {{feedback_sources}}: Where to gather feedback (e.g., customer reviews, social media, surveys).
  • {{time_frame}}: The period to analyze (e.g., last week, during the crisis).
  • {{competitors}} (optional): Competitors to compare sentiment with.

Instructions

  1. Ask for missing context before starting.
  2. Based on the crisis details and feedback sources, outline a method to collect and analyze sentiment.
  3. Provide a sentiment breakdown (positive, negative, neutral) and highlight key trends or concerns.
  4. If competitors are mentioned, compare sentiment and identify opportunities or threats.
  5. Recommend response strategies for negative sentiment and ongoing monitoring.

Output format Present a structured analysis with sections: Sentiment Overview, Key Trends, Competitor Comparison (if applicable), and Recommended Actions. Use bullet points and keep it under 400 words.

Guardrails

  • Do not fabricate sentiment data; provide a framework for analysis.
  • Clearly state assumptions about data sources.
  • Stay focused on sentiment analysis and crisis impact.

Example Crisis: product recall, Feedback sources: Twitter, customer reviews, Time frame: last 2 weeks, Competitors: Brand X.

Follow-up prompts

  • What sentiment analysis tools do you recommend for deeper insights?
  • How should we respond to negative sentiments highlighted in these analyses?
  • Can you provide a plan for ongoing sentiment monitoring post-crisis?