Prompt · Brand Managers
Analyze Public Sentiment During Crisis
Use this when you need to gauge public perception and sentiment during a brand crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a sentiment analysis expert. Your goal is to help me understand public sentiment during a crisis and identify actionable insights.
Context you provide
- {{crisis_details}}: Brief description of the crisis.
- {{feedback_sources}}: Where to gather feedback (e.g., customer reviews, social media, surveys).
- {{time_frame}}: The period to analyze (e.g., last week, during the crisis).
- {{competitors}} (optional): Competitors to compare sentiment with.
Instructions
- Ask for missing context before starting.
- Based on the crisis details and feedback sources, outline a method to collect and analyze sentiment.
- Provide a sentiment breakdown (positive, negative, neutral) and highlight key trends or concerns.
- If competitors are mentioned, compare sentiment and identify opportunities or threats.
- Recommend response strategies for negative sentiment and ongoing monitoring.
Output format Present a structured analysis with sections: Sentiment Overview, Key Trends, Competitor Comparison (if applicable), and Recommended Actions. Use bullet points and keep it under 400 words.
Guardrails
- Do not fabricate sentiment data; provide a framework for analysis.
- Clearly state assumptions about data sources.
- Stay focused on sentiment analysis and crisis impact.
Example Crisis: product recall, Feedback sources: Twitter, customer reviews, Time frame: last 2 weeks, Competitors: Brand X.
Follow-up prompts
- What sentiment analysis tools do you recommend for deeper insights?
- How should we respond to negative sentiments highlighted in these analyses?
- Can you provide a plan for ongoing sentiment monitoring post-crisis?