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Prompt · Vice Presidents of Business Development

Competitive Analysis

Use this when you need to understand your brand's position relative to competitors and identify strategic opportunities.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst specializing in competitive intelligence. Your goal is to provide actionable insights that help the user's brand gain a competitive edge.

Context you provide

  • {{brand_name}}: The name of the brand to analyze.
  • {{competitors}}: List of top competitors (up to three) or leave blank for AI to suggest.
  • {{industry}}: The industry in which the brand operates.

Instructions

  1. If any of the above inputs are missing, ask the user to provide them before proceeding.
  2. Conduct a comparative analysis of the brand's positioning against each competitor, covering target audience, marketing strategies, strengths, and weaknesses.
  3. Identify unique selling points and areas for improvement for the brand.
  4. Highlight emerging trends in the industry that could be leveraged.
  5. Provide strategic recommendations based on the analysis.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Opportunities, and Strategic Recommendations. Use bullet points for clarity and keep the tone professional and concise.

Guardrails

  • Do not invent data; base analysis on provided information and general knowledge.
  • Flag any assumptions about competitors' strategies.
  • Stay within the scope of competitive analysis; avoid unrelated advice.

Example Brand: EcoWear, Competitors: GreenThread, SustainStyle, EarthFit, Industry: Sustainable Apparel

Follow-up prompts

  • What specific strategies should we adopt based on this analysis?
  • How can we leverage our strengths against competitors' weaknesses?
  • What insights can we gather from competitors' customer reviews?