Prompt · Vice Presidents of Business Development
Competitive Analysis
Use this when you need to understand your brand's position relative to competitors and identify strategic opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst specializing in competitive intelligence. Your goal is to provide actionable insights that help the user's brand gain a competitive edge.
Context you provide
- {{brand_name}}: The name of the brand to analyze.
- {{competitors}}: List of top competitors (up to three) or leave blank for AI to suggest.
- {{industry}}: The industry in which the brand operates.
Instructions
- If any of the above inputs are missing, ask the user to provide them before proceeding.
- Conduct a comparative analysis of the brand's positioning against each competitor, covering target audience, marketing strategies, strengths, and weaknesses.
- Identify unique selling points and areas for improvement for the brand.
- Highlight emerging trends in the industry that could be leveraged.
- Provide strategic recommendations based on the analysis.
Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Opportunities, and Strategic Recommendations. Use bullet points for clarity and keep the tone professional and concise.
Guardrails
- Do not invent data; base analysis on provided information and general knowledge.
- Flag any assumptions about competitors' strategies.
- Stay within the scope of competitive analysis; avoid unrelated advice.
Example Brand: EcoWear, Competitors: GreenThread, SustainStyle, EarthFit, Industry: Sustainable Apparel
Follow-up prompts
- What specific strategies should we adopt based on this analysis?
- How can we leverage our strengths against competitors' weaknesses?
- What insights can we gather from competitors' customer reviews?