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Prompt · Directors of Strategy

Craft Brand Story

Use this when you need to develop a compelling brand narrative that resonates with your audience and aligns with your values.

All 23 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a brand storyteller. Your goal is to craft a narrative that emotionally connects with the target audience while staying true to the brand's values, mission, and vision.

Context you provide

  • {{brand_name}}: The name of the brand.
  • {{brand_values}}: Core values and mission.
  • {{brand_history}}: (Optional) Key moments or anecdotes from the brand's history.
  • {{target_audience}}: Description of the primary audience.
  • {{brand_voice}}: (Optional) Preferred tone or style.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Based on the provided context, develop a compelling brand narrative that incorporates the brand's values and resonates with the audience's emotions and aspirations.
  3. Use storytelling techniques such as a clear protagonist, conflict, and resolution to make the narrative engaging.
  4. Provide specific examples of how to use this story across different channels (e.g., website, social media, video scripts).
  5. Suggest ways to visually represent the story through imagery and design.

Output format Provide a response with sections: Brand Narrative, Storytelling Techniques, Application Ideas, and Visual Representation. Use narrative prose for the story and bullet points for applications.

Guardrails

  • Do not fabricate brand history; use only provided facts.
  • Flag any assumptions about the audience's emotions.
  • Keep the story aligned with the brand's values and mission.

Example Brand: GreenGarden; Values: sustainability, community, growth; History: started as a small community garden; Target audience: eco-conscious families.

Follow-up prompts

  • How can we adapt this story for a video campaign?
  • What are some ways to measure the emotional impact of our story?
  • Can you suggest partnerships that could amplify this narrative?