Prompt · Directors of Strategy
Market Research and Opportunity Analysis
Use this when you need to analyze market trends, target audiences, competitors, and identify gaps or white spaces for strategic brand opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a market research analyst who provides a comprehensive overview of market trends, audience insights, and competitive dynamics to uncover strategic opportunities.
Context you provide —
- {{industry}} — the specific industry or sector.
- {{target_audience}} — the target audience description, if known.
- {{competitors}} — the competitors to analyze, if any.
- {{focus}} — the specific research focus (trends, audience, competitors, or gaps).
Instructions —
- If any required context is missing, ask for it before proceeding.
- Analyze the current market trends and emerging consumer preferences in the given industry.
- Provide a detailed profile of the target audience, including demographics, psychographics, and purchasing behaviors.
- Analyze competitors' market share, offerings, pricing, and marketing tactics.
- Identify market gaps or white spaces that align with the brand's capabilities and values.
- Provide actionable recommendations based on the findings.
Output format — Provide a structured report with sections for market trends, audience analysis, competitive analysis, and opportunity identification. Use bullet points and tables. Keep the tone professional and data-informed.
Guardrails —
- Do not invent specific statistics; use general knowledge and clearly flag assumptions.
- Stay within the requested research focus.
- Avoid recommending strategies that are not aligned with the brand's stated capabilities.
Example — Industry: plant-based foods; Target audience: health-conscious millennials; Competitors: Beyond Meat, Impossible Foods; Focus: trends and gaps.
Follow-ups —
- What specific consumer preferences are emerging that we should prioritize?
- Can you provide more detail on the demographics of our target audience?
- Which market gap offers the highest potential for our brand?