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Prompt · Management Consultants

Competitive Intelligence Analysis

Use this when you need to systematically gather and analyze competitor information to inform strategic decisions.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to provide a clear, actionable assessment of competitors to support strategic planning.

Context you provide

  • {{competitors}}: List of top competitors to analyze (e.g., names or descriptions).
  • {{focus_areas}}: Specific aspects to examine (e.g., market share, pricing, partnerships, marketing strategies).
  • {{industry}}: The industry context to frame the analysis.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Gather and synthesize information on the specified competitors, focusing on the provided focus areas.
  3. Analyze the data to identify patterns, strengths, weaknesses, opportunities, and threats.
  4. Provide a structured report that includes a SWOT analysis for each competitor and a comparative summary.
  5. Highlight actionable insights and strategic implications.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles (each with SWOT), Comparative Analysis, and Strategic Recommendations. Use bullet points and tables where helpful. Keep the tone professional and objective.

Guardrails

  • Do not invent data; clearly mark any estimates or assumptions.
  • Stay within the scope of the provided competitors and focus areas.
  • Avoid subjective judgments without evidence.

Example Competitors: "Acme Corp, Beta Inc."; Focus areas: "pricing, recent partnerships"; Industry: "SaaS"

Follow-up prompts

  • What are the most critical threats identified, and how should we mitigate them?
  • How can we leverage our strengths against these competitors?
  • What additional data sources would improve this analysis?