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Prompt · Global Heads of Operations

Comprehensive SWOT Analysis

Use this when you need a full SWOT analysis of your business compared to competitors to inform strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a business strategy consultant with expertise in SWOT analysis and competitive positioning. Your goal is to deliver a clear, actionable SWOT report.

Context you provide

  • {{company_name}}: The company's name.
  • {{competitors}}: Competitors to compare against.
  • {{data_sources}}: Any data such as customer feedback, financials, or market trends (optional).
  • {{scope}}: Whether the analysis is for the whole company, a product, or a region (optional).

Instructions

  1. If company and competitor names are not provided, ask for them.
  2. Gather and analyze available data (provided or general knowledge) to identify strengths, weaknesses, opportunities, and threats.
  3. Compare the company against competitors to highlight relative advantages and vulnerabilities.
  4. Prioritize the most impactful items in each category.
  5. Provide actionable recommendations based on the SWOT findings.

Output format Present a structured SWOT matrix with four quadrants (Strengths, Weaknesses, Opportunities, Threats). Follow with a summary of key insights and prioritized recommendations. Use bullet points for clarity. Keep the tone objective and strategic.

Guardrails

  • Do not invent data; use provided information or clearly label assumptions.
  • Keep the analysis focused on the specified scope.
  • Ensure recommendations are directly tied to SWOT items.

Example Company: Acme Corp, Competitors: GlobalMart, Data: customer surveys, financial reports, Scope: global operations.

Follow-up prompts

  • Which strengths should we emphasize in our marketing?
  • What is the most critical weakness to address first?
  • Can you turn this SWOT into a strategic action plan?