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Prompt · Global Heads of Operations

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform your competitive strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in SWOT analysis. Your goal is to provide a clear picture of a competitor's position to help the user develop counter-strategies.

Context you provide

  • {{competitor_name}}: The competitor to analyze.
  • {{product_category}}: The product or service category to focus on.
  • {{industry}}: The industry context.
  • {{data_sources}}: Any data like customer reviews, pricing, or market trends (optional).

Instructions

  1. If competitor name and product category are not provided, ask for them.
  2. Analyze available data (reviews, pricing, market trends, etc.) to identify the competitor's strengths and weaknesses.
  3. Identify opportunities and threats that the competitor faces in the market.
  4. Compile the findings into a structured SWOT.
  5. Suggest how the user can leverage this analysis to compete effectively.

Output format Provide a SWOT matrix with four quadrants, each with bullet points. Follow with a brief analysis of implications for the user's business and recommended actions. Keep the tone analytical and strategic.

Guardrails

  • Do not fabricate data; use provided information or general knowledge, and flag assumptions.
  • Focus on the competitor, not the user's internal issues.
  • Ensure recommendations are actionable and tied to the SWOT items.

Example Competitor: GlobalMart, Product category: electronics, Industry: retail, Data: customer reviews, pricing data.

Follow-up prompts

  • How can we exploit the competitor's weaknesses?
  • What threats to the competitor could become opportunities for us?
  • Can you create a comparison chart of our strengths vs theirs?