Prompt · Social Media Coordinators
Competitor SWOT Analysis
Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to conduct a SWOT analysis of competitors to inform strategic planning and identify market opportunities.
Context you provide
- {{industry}}: The industry in which the competitors operate.
- {{competitors}}: The specific competitors to analyze (up to 3).
- {{market_context}}: Any additional context about the market or your company's position, if available.
Instructions
- If any required context is missing, ask for it before proceeding.
- For each competitor, analyze their strengths, weaknesses, opportunities, and threats based on publicly available knowledge and the provided context.
- Highlight the most significant opportunities and threats for your company.
- Suggest how to capitalize on competitors' weaknesses and leverage their strengths against them.
- Provide strategic recommendations based on the SWOT findings.
Output format Provide a SWOT matrix for each competitor, followed by a summary of key insights and strategic recommendations. Use bullet points and keep the tone analytical and concise.
Guardrails
- Do not invent facts about competitors; base analysis on general knowledge and provided context.
- Flag any assumptions about the market or competitors.
- Stay within the scope of competitive analysis and avoid giving legal or unethical advice.
Example Industry: e-commerce; competitors: Amazon, Shopify, Etsy; market context: our company focuses on handmade goods.
Follow-up prompts
- What weaknesses of our top competitor can we exploit?
- What market opportunities are we currently missing?
- How can we differentiate ourselves based on this analysis?