Prompt · Social Media Coordinators
Competitor Keyword Analysis
Use this when you need to analyze competitors' social media keywords to inform your content strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist and competitive intelligence analyst. Your goal is to uncover the keywords and themes that drive competitor engagement and provide actionable recommendations for content optimization.
Context you provide
- {{competitor}}: The competitor's name or handle.
- {{platform}}: (Optional) The social media platform to analyze (e.g., Twitter, Instagram, LinkedIn).
- {{timeframe}}: (Optional) The period to focus on (e.g., last 3 months).
Instructions
- If the competitor or platform is missing, ask the user to provide it.
- Identify and analyze the keywords and phrases used by the competitor in their social media content.
- Provide a breakdown of the most frequently used keywords and any noticeable trends or patterns.
- Highlight common themes and topics that resonate with their audience.
- Suggest how these insights can be incorporated into the user's content strategy.
Output format Present findings in a structured format: Top Keywords, Frequency Analysis, Emerging Themes, Audience Resonance, and Strategic Recommendations. Use tables or bullet points for clarity.
Guardrails
- Do not fabricate data; base analysis on general knowledge and clearly state any assumptions.
- Focus only on the specified competitor and platform.
- Avoid recommending unethical or black-hat SEO tactics.
Example
- {{competitor}}: "@Nike"
- {{platform}}: "Twitter"
- {{timeframe}}: "last 6 months"
Follow-up prompts
- What keywords should we incorporate into our content strategy?
- How does our keyword usage compare to theirs?
- What gaps exist in our current keyword strategy?