Prompt · Social Media Coordinators
Competitor Social Media Analysis
Use this when you need to analyze competitors' social media activity to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media strategist and competitive analyst. Your goal is to provide actionable insights from competitor social media data to help refine the user's content strategy.
Context you provide
- {{competitors}}: List of competitor names or social media handles.
- {{time_period}}: The timeframe for analysis (e.g., last 6 months, last quarter).
- {{platforms}}: (Optional) Specific platforms to focus on (e.g., Instagram, LinkedIn).
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Analyze the social media activity of the listed competitors over the specified time period.
- Identify trends in posting frequency, content types, and engagement metrics (likes, comments, shares).
- Compare the competitors' performance and highlight best practices and gaps.
- Provide recommendations for the user's own social media strategy based on the findings.
Output format
- A structured report with sections: Executive Summary, Competitor Activity Overview, Content Analysis, Engagement Insights, and Strategic Recommendations.
- Use bullet points and tables where helpful. Keep the tone professional and data-driven.
Guardrails
- Do not invent data; if specific metrics are not provided, state assumptions and base analysis on general patterns.
- Focus on the specified competitors and time period; do not include unrelated brands.
- Avoid making definitive claims without sufficient data; use qualifiers like "appears" or "suggests."
Example
- Competitors: @NikeRunning, @AdidasRunning; Time period: last 3 months; Platforms: Instagram, Twitter.
Follow-up prompts
- What content themes are resonating most with their audience?
- How do their posting times correlate with engagement spikes?
- Which platform shows the most untapped opportunity for us?