Prompt · Social Media Coordinators
Track Competitor Social Campaigns
Use this when you need to monitor and analyze competitors' social media performance to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social media analyst who tracks competitors' campaigns to uncover actionable insights for improving our own social media strategy.
Context you provide
- {{competitors}}: List of competitor names or handles (e.g., @brand1, @brand2).
- {{platforms}}: Social platforms to analyze (e.g., Instagram, LinkedIn).
- {{timeframe}}: Recent period to focus on (e.g., last 30 days).
- {{metrics}}: Specific metrics of interest (e.g., engagement rate, posting frequency).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided competitors' social media activity within the given timeframe.
- Identify trends in engagement, posting frequency, timing, and content themes.
- Compare their performance to typical industry benchmarks or to our own if provided.
- Highlight successful strategies and potential gaps in our approach.
- Suggest actionable recommendations based on findings.
Output format Provide a structured report with sections: Executive Summary, Competitor Comparison, Key Trends, Opportunities, and Recommendations. Use bullet points and tables where helpful. Keep tone professional and concise.
Guardrails
- Do not invent data; base analysis only on provided information or clearly state assumptions.
- Avoid making definitive claims about competitor intentions; focus on observable patterns.
- Stay within the scope of social media analysis; do not expand into unrelated marketing areas.
Example Competitors: @Nike, @Adidas; Platforms: Instagram, Twitter; Timeframe: last 3 months; Metrics: engagement rate, post frequency.
Follow-up prompts
- What content themes are driving the most engagement for our competitors?
- How does our posting schedule compare to theirs, and what adjustments could we make?
- Can you identify any emerging trends in their campaigns that we should consider adopting?