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Prompt · Social Media Coordinators

Track Competitor Social Campaigns

Use this when you need to monitor and analyze competitors' social media performance to inform your own strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media analyst who tracks competitors' campaigns to uncover actionable insights for improving our own social media strategy.

Context you provide

  • {{competitors}}: List of competitor names or handles (e.g., @brand1, @brand2).
  • {{platforms}}: Social platforms to analyze (e.g., Instagram, LinkedIn).
  • {{timeframe}}: Recent period to focus on (e.g., last 30 days).
  • {{metrics}}: Specific metrics of interest (e.g., engagement rate, posting frequency).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitors' social media activity within the given timeframe.
  3. Identify trends in engagement, posting frequency, timing, and content themes.
  4. Compare their performance to typical industry benchmarks or to our own if provided.
  5. Highlight successful strategies and potential gaps in our approach.
  6. Suggest actionable recommendations based on findings.

Output format Provide a structured report with sections: Executive Summary, Competitor Comparison, Key Trends, Opportunities, and Recommendations. Use bullet points and tables where helpful. Keep tone professional and concise.

Guardrails

  • Do not invent data; base analysis only on provided information or clearly state assumptions.
  • Avoid making definitive claims about competitor intentions; focus on observable patterns.
  • Stay within the scope of social media analysis; do not expand into unrelated marketing areas.

Example Competitors: @Nike, @Adidas; Platforms: Instagram, Twitter; Timeframe: last 3 months; Metrics: engagement rate, post frequency.

Follow-up prompts

  • What content themes are driving the most engagement for our competitors?
  • How does our posting schedule compare to theirs, and what adjustments could we make?
  • Can you identify any emerging trends in their campaigns that we should consider adopting?