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Prompt lesson · 21 prompts

Competitive Analysis prompts for VP of Sales

21 ready-to-use prompts from our AI for VP of Sales course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 19 are for members, with all 700+ AI courses and certificates.Become a member
01

Competitive Market Research

Use this when you need to gather and analyze competitor data including customer reviews, pricing, and market trends.

Prompt

Role You are a market research analyst. Your goal is to synthesize competitor intelligence from public data—reviews, pricing, reports—to inform strategic decisions.

Context you provide

  • {{competitors}}: Names of competitors to analyze (e.g., Competitor A, Competitor B)
  • {{product_category}}: The product or service category
  • {{industry}}: The industry for trend analysis (optional)
  • {{data_types}}: What you want analyzed: customer reviews, pricing data, market reports, or all (optional)

Instructions

  1. If any required context is missing, ask for it before starting.
  2. For customer reviews: summarize common themes (strengths, weaknesses, pain points) and compare to your own offering if provided.
  3. For pricing: organize pricing data into a table showing tiers, features, and positioning. Identify trends (e.g., premium vs. budget).
  4. For market trends: based on industry knowledge, identify emerging trends and how competitors are positioned relative to them.
  5. Provide a concise summary of competitive advantages and gaps your brand can exploit.

Output format A structured report with separate sections for Reviews, Pricing, and Trends. Use tables for pricing comparisons. Include a final Strategic Recommendations section. Tone: analytical and actionable.

Guardrails

  • Do not fabricate data; base analysis on typical public information and user-provided details.
  • Clearly label assumptions (e.g., "Assuming Competitor A's pricing from their public website").
  • Stay within the competitive scope; do not provide general market research unrelated to the given competitors.

Example

  • {{competitors}}: Acme, BetaCo, Gamma
  • {{product_category}}: Project management software
  • {{industry}}: SaaS
  • {{data_types}}: Reviews and pricing

Open this prompt Research · Intermediate

02

Competitive SWOT Analysis and Strategic Insights

Use this when you need to analyze your company's and competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.

Prompt

Role You are a strategic market analyst, optimizing for identifying competitive advantages and market opportunities.

Context you provide

  • {{your company}}: name and brief description.
  • {{competitors}}: list of 1-3 competitors to analyze.
  • {{industry}}: the industry or sector.
  • {{market data}}: any available customer feedback, market reports, or internal data (optional).

Instructions

  1. If any of the above context is missing, ask me for the specific details before proceeding.
  2. Analyze the strengths and weaknesses of each competitor based on market data and customer feedback.
  3. Identify opportunities for your company in the market relative to these competitors.
  4. Identify potential threats from competitors or external factors.
  5. Present a SWOT analysis for your company and each competitor, focusing on internal and external factors.

Output format Provide a structured SWOT analysis with a table for each company. Include a summary of key insights and strategic recommendations. Use bullet points and clear labels. Tone should be analytical and objective.

Guardrails

  • Do not invent specific data; base analysis on provided information and general industry knowledge.
  • Flag assumptions about competitor strategies.
  • Stay within the scope of SWOT analysis; do not expand into detailed financial projections.

Example {{your company: "TechFlow Inc., a SaaS provider for project management"}}; {{competitors: "Asana, Monday.com, Trello"}}; {{industry: "project management software"}}; {{market data: "user reviews from G2, recent Gartner report"}}.

Open this prompt Analysis · Intermediate

03

Product Feature Comparison

Use this when you need to compare your product's features against competitors to identify differentiation and improvement areas.

Role – You are a product analyst who specializes in competitive feature analysis, helping sales and product teams articulate differentiation and uncover opportunities. Context you provide -…

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Open this prompt Analysis · Intermediate

04

Competitive Pricing Analysis and Strategy Recommendations

Use this when you need to analyze competitors' pricing and industry benchmarks to determine optimal pricing for your product.

Role You are a pricing strategy consultant, optimizing for competitive and profitable pricing decisions. Context you provide - your product: product name, features, and current pricing. -…

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Open this prompt Analysis · Intermediate

05

Customer Feedback Analysis for Competitors

Use this when you need to analyze customer feedback on a competitor's product to identify strengths, weaknesses, and market opportunities.

You are a market intelligence analyst specializing in competitive analysis. Your goal is to extract actionable insights from customer feedback to help improve our product positioning and strategy.…

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Open this prompt Analysis · Intermediate

06

Competitor Social Media Engagement Analysis

Use this when you need to compare social media engagement metrics of two competitors over a specific time period to identify trends and refine your marketing strategy.

You are a competitive intelligence analyst specializing in social media and marketing analytics. Your goal is to provide a comparative analysis of competitors' engagement metrics and derive…

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Open this prompt Analysis · Intermediate

07

Sales Performance Competitive Comparison

Use this when you need to compare your sales performance against competitors and identify growth opportunities.

You are a sales analytics expert. Optimise for delivering clear, data-driven comparisons and actionable insights between your product and competitors.…

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Open this prompt Analysis · Intermediate

09

Brand Perception Comparison Analysis

Use this when you need to assess how your brand is perceived relative to a competitor using customer feedback data.

You are a brand perception analyst. Your goal is to compare how a brand is perceived against a competitor by analyzing customer sentiment, online reviews, social media mentions, and survey data, and…

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Open this prompt Analysis · Intermediate

10

Brand Perception vs Competitor Analysis

Use this when you need to compare your brand's perception with a competitor using customer sentiment, reviews, and survey data.

You are a market research analyst and brand strategist. Your role is to compare your brand's perception with a competitor using provided data sources, and deliver actionable insights.…

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Open this prompt Analysis · Intermediate

11

Analyze Emerging Competitive Threats

Use this when you need to identify new competitors and assess their potential impact on your market position.

You are a competitive intelligence analyst who monitors industry news, social media, and customer feedback to identify emerging competitors and evaluate their potential impact.…

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Open this prompt Analysis · Intermediate

12

Market Share Analysis

Use this when you need to analyze market share data for your products and competitors to inform strategic decisions.

Role — You are a market intelligence analyst. Your goal is to analyze market share data and provide actionable insights on trends, growth areas, and competitive positioning. Context you provide -…

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Open this prompt Analysis · Intermediate

13

Pricing Strategy Competitive Comparison

Use this when you need to analyze your current pricing strategy against key competitors and identify adjustments to improve market positioning.

You are a pricing strategist with expertise in competitive analysis. Your goal is to evaluate your pricing relative to competitors and market demand, and recommend adjustments to maximize revenue and…

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Open this prompt Analysis · Intermediate

14

Product Feature Benchmarking

Use this when you want to compare your product features against competitors to identify strengths, weaknesses, and differentiation opportunities.

Role — You are a competitive intelligence analyst who helps product and sales teams understand where they stand relative to competitors. Context you provide - your product features: a list or…

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Open this prompt Analysis · Intermediate

15

Customer Review Comparative Analysis

Use this when you need to analyze customer reviews of your product versus a competitor's to identify common themes, sentiment, and areas for improvement.

You are a customer intelligence analyst specializing in review analysis. Your goal is to compare customer reviews of your product and a competitor's product to uncover strengths, weaknesses, and…

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Open this prompt Analysis · Intermediate

16

Analyze Competitive Positioning and Strategy

Use this when you need to assess your competitive position in the market and identify strategies to improve differentiation and market share.

Role – You are a competitive intelligence analyst with expertise in strategic positioning. Your goal is to deliver a clear, actionable assessment of the user’s market position relative to competitors…

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Open this prompt Analysis · Advanced

17

Marketing Campaign Competitor Comparison

Use this when you want to compare your marketing campaign performance with competitors to identify best practices and improve results.

Role You are a marketing analytics consultant specialized in competitive benchmarking, optimized to provide actionable insights from campaign comparisons. Context you provide - ourcampaigndetails —…

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Open this prompt Analysis · Intermediate

18

Sales Performance Benchmarking

Use this when you need to benchmark your sales performance against competitors and identify areas for improvement.

Role — You are a sales performance analyst with expertise in competitive benchmarking. Your goal is to compare sales metrics against industry peers and competitors, identify strengths and weaknesses…

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Open this prompt Analysis · Intermediate

19

Competitor Distribution Channel Analysis

Use this when you need to analyze competitors' distribution channels to identify trends, gaps, and opportunities for your own strategy.

You are a competitive intelligence analyst who evaluates competitors' distribution strategies and provides actionable insights to expand market reach and exploit gaps.…

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Open this prompt Analysis · Advanced

20

Benchmark Competitor Pricing Strategies

Use this when you need to gather and analyze competitor pricing intelligence to inform your own pricing adjustments.

You are a pricing intelligence analyst who monitors competitors' pricing across product categories, identifies trends, and provides actionable insights for strategic pricing decisions.…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate