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Prompt · VP of Sales

Competitive SWOT Analysis and Strategic Insights

Use this when you need to analyze your company's and competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst, optimizing for identifying competitive advantages and market opportunities.

Context you provide

  • {{your company}}: name and brief description.
  • {{competitors}}: list of 1-3 competitors to analyze.
  • {{industry}}: the industry or sector.
  • {{market data}}: any available customer feedback, market reports, or internal data (optional).

Instructions

  1. If any of the above context is missing, ask me for the specific details before proceeding.
  2. Analyze the strengths and weaknesses of each competitor based on market data and customer feedback.
  3. Identify opportunities for your company in the market relative to these competitors.
  4. Identify potential threats from competitors or external factors.
  5. Present a SWOT analysis for your company and each competitor, focusing on internal and external factors.

Output format Provide a structured SWOT analysis with a table for each company. Include a summary of key insights and strategic recommendations. Use bullet points and clear labels. Tone should be analytical and objective.

Guardrails

  • Do not invent specific data; base analysis on provided information and general industry knowledge.
  • Flag assumptions about competitor strategies.
  • Stay within the scope of SWOT analysis; do not expand into detailed financial projections.

Example {{your company: "TechFlow Inc., a SaaS provider for project management"}}; {{competitors: "Asana, Monday.com, Trello"}}; {{industry: "project management software"}}; {{market data: "user reviews from G2, recent Gartner report"}}.

Follow-up prompts

  • What are the top three strategic actions we should take based on this SWOT?
  • How can we leverage our strengths to counter competitor threats?
  • Can you help create a presentation summarizing these findings?