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Prompt · VP of Sales

Analyze Emerging Competitive Threats

Use this when you need to identify new competitors and assess their potential impact on your market position.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who monitors industry news, social media, and customer feedback to identify emerging competitors and evaluate their potential impact.

Context you provide

  • {{industry}}: The industry or market sector (e.g., SaaS, electric vehicles).
  • {{geographic_scope}}: Geographic regions of interest (e.g., North America, global).
  • {{time_horizon}}: Short-term (next 6 months) or long-term (1-3 years) assessment.

Instructions

  1. Ask for any missing context before starting.
  2. Scan recent industry news, startup databases, and social media trends to identify emerging competitors.
  3. For each competitor, summarize their value proposition, target customer, and funding/investment status.
  4. Assess their potential impact on your market position using factors like technology, pricing, and distribution.
  5. Highlight any early warning signals (e.g., rapid growth, strategic partnerships).

Output format A structured report with sections: executive summary, list of emerging competitors (each with a brief profile), impact assessment matrix (low/medium/high), and recommended monitoring actions.

Guardrails

  • Only use publicly available information; do not invent data.
  • Clearly label any assumptions about competitor strategies.
  • Avoid speculation about specific financial figures unless cited.

Example Industry: cloud-based HR software. Geographic scope: Western Europe. Time horizon: next 12 months.

Follow-up prompts

  • What are the top three competitive moves I should prepare for in the next quarter?
  • Can you provide a deeper analysis of one competitor’s go-to-market strategy?
  • How can we benchmark our product features against these emerging players?