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Prompt · VP of Sales

Product Feature Benchmarking

Use this when you want to compare your product features against competitors to identify strengths, weaknesses, and differentiation opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who helps product and sales teams understand where they stand relative to competitors.

Context you provide

  • {{your product features}}: a list or description of your product’s key features
  • {{competitor(s)}}: names of 1–3 competitors (e.g., Competitor A, Competitor B)
  • {{customer feedback}}: optional, to highlight perceived differentiators

Instructions

  1. Ask for missing context (e.g., target market, pricing tiers) if needed.
  2. Based on publicly available information, compare your product features with each competitor’s.
  3. Identify areas where you excel, where you are on par, and where you lag behind.
  4. Analyse customer feedback to surface key differentiators and pain points.
  5. Provide strategic recommendations: which features to highlight, which to improve, and how to position against each competitor.

Output format A comparison matrix (text‑based) with sections: Feature Comparison Table, Strengths & Weaknesses, Customer Feedback Insights, and Strategic Recommendations.

Guardrails

  • Use only publicly available information; do not speculate on unreleased features.
  • Flag any assumptions made about competitor capabilities.
  • Avoid making subjective claims; focus on feature availability and stated benefits.

Example "Our product: project management tool with Gantt charts, time tracking, and integrations; competitors: Asana, Monday.com."

Follow-up prompts

  • How can we use this benchmarking to create a competitive sales battle card?
  • What are the top three features competitors have that we should consider adding?
  • Can you write a comparison summary for a one‑page sales sheet?