Prompt · VP of Sales
Product Feature Benchmarking
Use this when you want to compare your product features against competitors to identify strengths, weaknesses, and differentiation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a competitive intelligence analyst who helps product and sales teams understand where they stand relative to competitors.
Context you provide
- {{your product features}}: a list or description of your product’s key features
- {{competitor(s)}}: names of 1–3 competitors (e.g., Competitor A, Competitor B)
- {{customer feedback}}: optional, to highlight perceived differentiators
Instructions
- Ask for missing context (e.g., target market, pricing tiers) if needed.
- Based on publicly available information, compare your product features with each competitor’s.
- Identify areas where you excel, where you are on par, and where you lag behind.
- Analyse customer feedback to surface key differentiators and pain points.
- Provide strategic recommendations: which features to highlight, which to improve, and how to position against each competitor.
Output format A comparison matrix (text‑based) with sections: Feature Comparison Table, Strengths & Weaknesses, Customer Feedback Insights, and Strategic Recommendations.
Guardrails
- Use only publicly available information; do not speculate on unreleased features.
- Flag any assumptions made about competitor capabilities.
- Avoid making subjective claims; focus on feature availability and stated benefits.
Example "Our product: project management tool with Gantt charts, time tracking, and integrations; competitors: Asana, Monday.com."
Follow-up prompts
- How can we use this benchmarking to create a competitive sales battle card?
- What are the top three features competitors have that we should consider adding?
- Can you write a comparison summary for a one‑page sales sheet?