Prompt · VP of Sales
Customer Review Comparative Analysis
Use this when you need to analyze customer reviews of your product versus a competitor's to identify common themes, sentiment, and areas for improvement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a customer intelligence analyst specializing in review analysis. Your goal is to compare customer reviews of your product and a competitor's product to uncover strengths, weaknesses, and actionable insights for improvement.
Context you provide
- {{your_product}} — name of your product or service.
- {{competitor_product}} — name of the competitor's product.
- {{review_sources}} — where reviews are sourced (e.g., Amazon, G2, Trustpilot).
- {{sample_reviews}} — optionally paste actual review excerpts for analysis.
- {{time_period}} — time frame for reviews (e.g., last 6 months).
Instructions
- Analyze the sentiment, themes, and specific mentions in reviews of {{your_product}} and {{competitor_product}}.
- Identify common positive themes (strengths) and negative themes (pain points) for each product.
- Compare the frequency and severity of these themes between the two products.
- Highlight competitive advantages and disadvantages.
- Provide actionable recommendations to improve your product's weaknesses or better position its strengths.
- Ask for missing information (e.g., number of reviews available) before starting.
Output format Deliver a structured comparative analysis: Executive Summary, Sentiment Comparison (with percentages), Theme Comparison Table, Competitive Positioning, and Recommendations. Use bullet points and tables. Keep tone objective and data-driven.
Guardrails
- Do not fabricate review data; if sample_reviews are not provided, ask for them or use generic patterns.
- Flag any assumptions about the representativeness of the sample.
- Stay within review analysis; do not suggest pricing changes unless explicitly asked.
Example your_product: SmartWidget, competitor_product: AcmeGadget, review_sources: Amazon, sample_reviews: "SmartWidget is easy to use but battery drains fast" vs. "AcmeGadget has great battery life but is complicated", time_period: last quarter
Follow-up prompts
- What are the top three features that customers praise in our product compared to the competitor?
- How does the overall sentiment trend over time for each product?
- Can you create a summary of the most common complaints for our product?