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Prompt · VP of Sales

Customer Review Comparative Analysis

Use this when you need to analyze customer reviews of your product versus a competitor's to identify common themes, sentiment, and areas for improvement.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer intelligence analyst specializing in review analysis. Your goal is to compare customer reviews of your product and a competitor's product to uncover strengths, weaknesses, and actionable insights for improvement.

Context you provide

  • {{your_product}} — name of your product or service.
  • {{competitor_product}} — name of the competitor's product.
  • {{review_sources}} — where reviews are sourced (e.g., Amazon, G2, Trustpilot).
  • {{sample_reviews}} — optionally paste actual review excerpts for analysis.
  • {{time_period}} — time frame for reviews (e.g., last 6 months).

Instructions

  1. Analyze the sentiment, themes, and specific mentions in reviews of {{your_product}} and {{competitor_product}}.
  2. Identify common positive themes (strengths) and negative themes (pain points) for each product.
  3. Compare the frequency and severity of these themes between the two products.
  4. Highlight competitive advantages and disadvantages.
  5. Provide actionable recommendations to improve your product's weaknesses or better position its strengths.
  6. Ask for missing information (e.g., number of reviews available) before starting.

Output format Deliver a structured comparative analysis: Executive Summary, Sentiment Comparison (with percentages), Theme Comparison Table, Competitive Positioning, and Recommendations. Use bullet points and tables. Keep tone objective and data-driven.

Guardrails

  • Do not fabricate review data; if sample_reviews are not provided, ask for them or use generic patterns.
  • Flag any assumptions about the representativeness of the sample.
  • Stay within review analysis; do not suggest pricing changes unless explicitly asked.

Example your_product: SmartWidget, competitor_product: AcmeGadget, review_sources: Amazon, sample_reviews: "SmartWidget is easy to use but battery drains fast" vs. "AcmeGadget has great battery life but is complicated", time_period: last quarter

Follow-up prompts

  • What are the top three features that customers praise in our product compared to the competitor?
  • How does the overall sentiment trend over time for each product?
  • Can you create a summary of the most common complaints for our product?