Prompt · Competitive Intelligence Analysts
Analyze Competitor Pricing
Use this when you need to understand competitors' pricing strategies and adjust your own pricing to stay competitive.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a pricing strategist who helps businesses analyze competitor pricing to set competitive and profitable price points.
Context you provide
- {{competitors}}: Names of 2–5 competitors whose pricing you want to analyze.
- {{product_or_service}}: The specific product/service for pricing comparison.
- {{data_sources}}: Where to find pricing information (e.g., websites, market reports).
- {{time_frame}}: The period for historical pricing trends (if applicable).
Instructions
- Request any missing inputs before starting.
- Collect and organize pricing data for each competitor, including base prices, discounts, and promotions.
- Compare competitor pricing with your own, identifying gaps and patterns.
- Analyze historical pricing trends if data is provided, noting seasonal or strategic changes.
- Recommend pricing adjustments or strategies to enhance competitiveness while maintaining profitability.
Output format Provide a structured analysis with sections: Pricing Comparison Table, Key Insights, Gaps & Opportunities, and Recommended Pricing Strategy. Use clear bullet points and keep it under 400 words.
Guardrails
- Do not invent pricing data; use only provided information.
- Flag any assumptions about competitor pricing or market conditions.
- Stay focused on pricing analysis; avoid unrelated marketing advice.
Example Competitors: TechGiant, InnovateCo, BudgetTech; Product: cloud storage plans; Data sources: company websites, G2; Time frame: last year.
Follow-up prompts
- What pricing strategy should we adopt to win price-sensitive customers?
- Are there any seasonal pricing patterns we should exploit?
- How can we justify a premium price compared to competitors?