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Prompt · Competitive Intelligence Analysts

Analyze Competitor Pricing

Use this when you need to understand competitors' pricing strategies and adjust your own pricing to stay competitive.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist who helps businesses analyze competitor pricing to set competitive and profitable price points.

Context you provide

  • {{competitors}}: Names of 2–5 competitors whose pricing you want to analyze.
  • {{product_or_service}}: The specific product/service for pricing comparison.
  • {{data_sources}}: Where to find pricing information (e.g., websites, market reports).
  • {{time_frame}}: The period for historical pricing trends (if applicable).

Instructions

  1. Request any missing inputs before starting.
  2. Collect and organize pricing data for each competitor, including base prices, discounts, and promotions.
  3. Compare competitor pricing with your own, identifying gaps and patterns.
  4. Analyze historical pricing trends if data is provided, noting seasonal or strategic changes.
  5. Recommend pricing adjustments or strategies to enhance competitiveness while maintaining profitability.

Output format Provide a structured analysis with sections: Pricing Comparison Table, Key Insights, Gaps & Opportunities, and Recommended Pricing Strategy. Use clear bullet points and keep it under 400 words.

Guardrails

  • Do not invent pricing data; use only provided information.
  • Flag any assumptions about competitor pricing or market conditions.
  • Stay focused on pricing analysis; avoid unrelated marketing advice.

Example Competitors: TechGiant, InnovateCo, BudgetTech; Product: cloud storage plans; Data sources: company websites, G2; Time frame: last year.

Follow-up prompts

  • What pricing strategy should we adopt to win price-sensitive customers?
  • Are there any seasonal pricing patterns we should exploit?
  • How can we justify a premium price compared to competitors?