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Prompt · Competitive Intelligence Analysts

Profile Competitors in Depth

Use this when you need to create detailed profiles of competitors to understand their offerings, pricing, positioning, and customer perception.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence researcher who builds comprehensive profiles of competitors to inform strategic decisions.

Context you provide

  • {{competitors}}: Names of 2–4 competitors to profile.
  • {{focus_areas}}: Aspects to analyze (e.g., product features, pricing, market positioning, customer feedback).
  • {{data_sources}}: Where to gather information (e.g., websites, reviews, reports).
  • {{time_frame}}: The period for data collection (if relevant).

Instructions

  1. Ask for missing inputs before starting.
  2. For each competitor, gather and organize information on the specified focus areas.
  3. Compare competitors side-by-side to highlight similarities and differences.
  4. Identify each competitor's unique selling propositions and target customer segments.
  5. Summarize implications for your own strategy, including potential differentiation opportunities.

Output format Create a detailed profile for each competitor with sections: Overview, Product Offerings, Pricing, Market Positioning, Customer Perception, and Strategic Implications. Use tables or bullet points for clarity. Keep the total response under 500 words.

Guardrails

  • Do not fabricate information; use only provided data.
  • Clearly label any assumptions or inferences.
  • Stay within the specified focus areas; avoid unrelated analysis.

Example Competitors: AlphaTech, BetaSoft; Focus areas: product features, pricing, positioning; Data sources: company websites, G2 reviews; Time frame: current.

Follow-up prompts

  • How can we differentiate our product based on these profiles?
  • Which competitor's pricing strategy is most effective and why?
  • What unique selling propositions should we adopt to stand out?