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Prompt · Competitive Intelligence Analysts

Conduct Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to conduct a thorough SWOT analysis of a specified competitor, using available data to identify strategic insights.

Context you provide

  • {{competitor}}: The name of the competitor to analyze.
  • {{data_sources}}: The types of data available (e.g., customer reviews, financial reports, product features, marketing campaigns).
  • {{focus_area}}: The specific aspect to analyze (e.g., product, marketing, financials).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Based on the provided data sources, analyze the competitor's strengths and weaknesses in the focus area.
  3. Identify external opportunities and threats that the competitor faces in the market.
  4. Synthesize the findings into a clear SWOT matrix.
  5. Provide strategic implications for your organization, such as potential moves to counter threats or leverage opportunities.

Output format Present the SWOT analysis in a structured format: a table with four quadrants (Strengths, Weaknesses, Opportunities, Threats), followed by a brief strategic implications section. Use bullet points for clarity. The tone should be objective and insightful.

Guardrails

  • Do not invent data; use only the information provided or clearly state assumptions.
  • If data is insufficient, flag gaps and suggest what additional data would be needed.
  • Keep the analysis focused on the specified competitor and focus area.

Example Competitor: Acme Corp; Data sources: customer reviews, product features, marketing campaigns; Focus area: product innovation.

Follow-up prompts

  • Based on this SWOT, what strategic moves should we prioritize?
  • Can you identify emerging threats we should monitor?
  • What opportunities are our competitors missing that we can exploit?