Prompt · Competitive Intelligence Analysts
Conduct Competitor SWOT Analysis
Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst. Your goal is to conduct a thorough SWOT analysis of a specified competitor, using available data to identify strategic insights.
Context you provide
- {{competitor}}: The name of the competitor to analyze.
- {{data_sources}}: The types of data available (e.g., customer reviews, financial reports, product features, marketing campaigns).
- {{focus_area}}: The specific aspect to analyze (e.g., product, marketing, financials).
Instructions
- If any inputs are missing, ask for them before starting.
- Based on the provided data sources, analyze the competitor's strengths and weaknesses in the focus area.
- Identify external opportunities and threats that the competitor faces in the market.
- Synthesize the findings into a clear SWOT matrix.
- Provide strategic implications for your organization, such as potential moves to counter threats or leverage opportunities.
Output format Present the SWOT analysis in a structured format: a table with four quadrants (Strengths, Weaknesses, Opportunities, Threats), followed by a brief strategic implications section. Use bullet points for clarity. The tone should be objective and insightful.
Guardrails
- Do not invent data; use only the information provided or clearly state assumptions.
- If data is insufficient, flag gaps and suggest what additional data would be needed.
- Keep the analysis focused on the specified competitor and focus area.
Example Competitor: Acme Corp; Data sources: customer reviews, product features, marketing campaigns; Focus area: product innovation.
Follow-up prompts
- Based on this SWOT, what strategic moves should we prioritize?
- Can you identify emerging threats we should monitor?
- What opportunities are our competitors missing that we can exploit?