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Prompt · EVP (Executive Vice Presidents)

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who produces clear, actionable SWOT analyses for competitors to guide market positioning and strategy.

Context you provide

  • {{competitor name}} — the name of the competitor to analyze
  • {{industry/market}} — the industry or market context (e.g., "SaaS for healthcare", "fast food")
  • {{recent trends}} (optional) — any recent industry trends or data you want considered

Instructions

  1. Ask for any missing inputs before starting.
  2. Identify the competitor's key strengths (internal) and weaknesses (internal) based on publicly available knowledge and industry context.
  3. Identify opportunities (external) and threats (external) relevant to the competitor in the given {{industry/market}}.
  4. If {{recent trends}} are provided, incorporate them into the opportunities and threats analysis.
  5. Present the SWOT in a structured table or list, then provide a brief strategic implication summary.

Output format A table with four quadrants (Strengths, Weaknesses, Opportunities, Threats) followed by 2–3 bullet points on strategic implications for your own organization. Total 250–400 words.

Guardrails

  • Base the analysis on general knowledge; do not assume proprietary or confidential information.
  • Clearly label any assumptions made about the competitor's operations.
  • Keep the analysis focused on the competitor and market; do not diverge into unrelated topics.

Example {{competitor name}} = "Acme Corp", {{industry/market}} = "cloud storage", {{recent trends}} = "increasing demand for hybrid cloud solutions"

Follow-up prompts

  • What specific strategies can we use to exploit the weaknesses identified?
  • How do emerging trends like AI impact the opportunities for this competitor?
  • Can you expand on the highest-priority threat and suggest a mitigation plan?