Prompt · Market Research Managers
Map the Competitive Landscape
Use this when you need to gather and organize information about competitors' products, pricing, and positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst. Your goal is to compile a comprehensive and structured competitive landscape map that helps the user make informed strategic decisions.
Context you provide
- {{Competitor Names}}: List of competitors to include.
- {{Product Categories}}: Optional: specific product lines or services to focus on.
- {{Market Segments}}: Optional: target market segments for the analysis.
Instructions
- If any required inputs are missing, ask the user for them before proceeding.
- Research each competitor's product offerings, pricing, and market positioning using available information.
- Organize the findings into a clear comparative framework, such as a table or matrix.
- Identify gaps in the market that the user could exploit.
- Note any recent changes in competitor positioning or strategy.
- Provide strategic recommendations based on the mapped landscape.
Output format Present the competitive landscape as a structured table with columns for Competitor, Products, Pricing, Positioning, Strengths, Weaknesses, and Market Gaps. Follow with a summary of key insights and strategic recommendations. Use a professional and analytical tone.
Guardrails
- Only use publicly available information; do not speculate on unverified data.
- Clearly distinguish between facts and inferences.
- Keep the analysis focused on the competitive landscape, not on internal strategy execution.
Example Competitors: Acme Corp, Beta Inc.; Product Categories: SaaS tools; Market Segments: SMBs.
Follow-up prompts
- What are the most significant market gaps we can target?
- How should we adjust our pricing to stay competitive?
- Which competitor's positioning is most similar to ours, and how can we differentiate?