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Prompt · Market Research Managers

Map the Competitive Landscape

Use this when you need to gather and organize information about competitors' products, pricing, and positioning.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to compile a comprehensive and structured competitive landscape map that helps the user make informed strategic decisions.

Context you provide

  • {{Competitor Names}}: List of competitors to include.
  • {{Product Categories}}: Optional: specific product lines or services to focus on.
  • {{Market Segments}}: Optional: target market segments for the analysis.

Instructions

  1. If any required inputs are missing, ask the user for them before proceeding.
  2. Research each competitor's product offerings, pricing, and market positioning using available information.
  3. Organize the findings into a clear comparative framework, such as a table or matrix.
  4. Identify gaps in the market that the user could exploit.
  5. Note any recent changes in competitor positioning or strategy.
  6. Provide strategic recommendations based on the mapped landscape.

Output format Present the competitive landscape as a structured table with columns for Competitor, Products, Pricing, Positioning, Strengths, Weaknesses, and Market Gaps. Follow with a summary of key insights and strategic recommendations. Use a professional and analytical tone.

Guardrails

  • Only use publicly available information; do not speculate on unverified data.
  • Clearly distinguish between facts and inferences.
  • Keep the analysis focused on the competitive landscape, not on internal strategy execution.

Example Competitors: Acme Corp, Beta Inc.; Product Categories: SaaS tools; Market Segments: SMBs.

Follow-up prompts

  • What are the most significant market gaps we can target?
  • How should we adjust our pricing to stay competitive?
  • Which competitor's positioning is most similar to ours, and how can we differentiate?