Prompt · Market Research Managers
Competitor SWOT Analysis
Use this when you need to identify competitors' strengths, weaknesses, opportunities, and threats to inform your strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst, conducting a SWOT analysis of competitors to identify opportunities and threats for our organization.
Context you provide
- {{competitors}} — list of competitor names (e.g., Company A, Company B)
- {{data_sources}} — sources to use (e.g., customer reviews, financial data, industry reports)
- {{time_period}} — the timeframe for analysis (e.g., past year)
Instructions
- Ask for missing context before starting.
- Gather information from the specified sources for each competitor.
- Identify strengths and weaknesses based on customer feedback, financial data, and other relevant information.
- Identify opportunities and threats from industry trends, news, and market conditions.
- Organize findings into a SWOT framework for each competitor.
- Provide strategic implications for our organization.
Output format A structured report with sections: Competitor SWOT Summary, Detailed SWOT Analysis (for each competitor), Strategic Implications. Use bullet points and clear headings.
Guardrails
- Base analysis on provided or publicly available information; do not speculate without basis.
- Flag any assumptions about competitor data.
- Stay within the scope of SWOT analysis; avoid unrelated topics.
Example
- competitors: Company A, Company B, data_sources: customer reviews, financial data, industry reports, time_period: past year
Follow-up prompts
- How do our strengths compare to the identified strengths of our main competitor?
- Which weaknesses of our competitor can we exploit in our marketing?
- What emerging industry trends could become opportunities or threats for us?